Job description
Role Purpose: (Why This Role Exists) As an SDR at FlapKap, you are the engine of our top-of-funnel growth.
Your mission is to identify, engage, and qualify the right merchant prospects — converting cold outreach into qualified, meeting-ready opportunities for our Business Development Representatives (BDRs) to close.
You are not just filling a calendar; you are building the pipeline that funds FlapKap’s next growth chapter.
Success Definition (What Great Looks Like) In the first 1–3 months, success means: Completed onboarding: mastered FlapKap’s product suite, ideal customer profile (ICP), and core messaging across all target verticals.
Running a consistent outbound cadence of 90+ daily activities (calls, emails, LinkedIn) with a structured, data-driven approach.
Booked your first 50+ qualified meetings for BDRs with accurate and insightful handoff notes.
In The First 12 Months, Success Means Consistently hitting or exceeding monthly quotas for qualified meetings booked and pipeline generated.
Demonstrated measurable improvement in call-to-meeting and meeting-to-opportunity conversion ratios.
Recognized as a key pipeline contributor — a trusted partner to the BDR team with a reputation for quality over quantity.
Core Responsibilities: (List 6–10 outcome-focused responsibilities): Outbound Prospecting & Lead Generation: Build and maintain a targeted prospect list across FlapKap’s key verticals: F&B, Clinics, Retail, and B2B.
Research target accounts to identify key decision-makers (owners, GMs, Finance Directors) and understand their business context.
Execute high-volume outbound outreach via cold calling, personalised email sequences, and LinkedIn social selling.
Discovery & Qualification: Conduct structured discovery calls using BANT and SPIN frameworks to assess prospect fit, urgency, and buying intent.
Qualify leads against FlapKap’s ICP criteria including revenue threshold, operational history, and sector eligibility.
Meeting Booking & BDR Handoff Schedule high-quality qualified meetings for BDRs, ensuring smooth handoff with detailed context on the prospect’s profile and pain points.
Maintain a strong show rate by confirming and reminding prospects ahead of scheduled meetings.
CRM & Reporting: Log all activities, conversations, and pipeline updates accurately in the CRM (HubSpot).
Provide weekly activity reports and conversion metrics to the Head of Sales.
Market Intelligence & Continuous Learning: Stay current on industry trends, competitor offerings, and FlapKap product updates to sharpen messaging.
Share prospect feedback and market signals with the product and credit teams to improve targeting.
+1 years of experience in an SDR, BDR, or outbound sales role — fintech, SaaS, or B2B services strongly preferred.
Proven track record of meeting or exceeding outbound activity and meeting-booking quotas.
Hands-on experience with high-volume cold calling and multi-channel outbound sequences (email + phone + LinkedIn).
Solid working knowledge of sales qualification frameworks such as BANT and SPIN.
Experience using a CRM platform (HubSpot, Salesforce, or similar) to manage pipeline and report on activity.
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