Performance Marketing Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a fast-growing skincare company with a thriving community of over 150,000 followers across various platforms. Specializing in premium skincare products inspired by Traditional Chinese Medicine, the company offers not only high-quality products but also educational content, online courses, and clinical services that help women achieve healthier skin through science-backed approaches.

Location:
Fully Remote (Work from Home), 9 AM – 5 PM EST

Role Overview:
We are seeking a Performance Marketing Manager to take charge of performance marketing and conversion rate optimization (CRO) with the opportunity to grow into a full e-commerce leadership role. This position requires someone who can thrive in a high-growth startup environment, focusing on paid media optimization, improving conversion rates, and managing strategic agency relationships to drive significant revenue growth.

Growth Plan:

• First 90 Days Focus

  
  

  • Take over Meta ads + improve performance

    
    

  • Identify key funnel leaks

    
    

  • Ship quick CRO wins

    
    

• 3–6 Months

  
  

  • Scale ad spend

    
    

  • Improve AOV + CVR

    
    

  • Build reporting systems

    
    

• 6–12 Months

  
  

  • Hire and manage team/agencies

    
    

Key Responsibilities:

• Paid Media Management & Strategy

  
  

  • Take hands-on control of Meta advertising campaigns with a current monthly ad spend of $6-8K, with plans to scale through Q4.

    
    

  • Optimize current agency performance or source and manage new paid media partners.

    
    

  • Develop and execute high-performing creatives using existing content, spotting and scaling winning concepts across channels.

    
    

  • Run structured A/B tests to improve campaign performance.

    
    

  • Create and manage comprehensive dashboards for easy analysis and decision-making.

    
    

• Conversion Rate Optimization

  
  

  • Build and A/B test landing pages on Shopify to maximize conversion rates.

    
    

  • Identify and address leakage across the end-to-end funnel, optimizing each touchpoint to improve conversion and revenue efficiency.

    
    

  • Focus on improving AOV, conversion rate, and increasing email signups via Klaviyo.

    
    

  • Identify drop-off points and implement solutions to enhance overall site performance.

    
    

• Agency & Vendor Management (Nice to have)

  
  

  • Evaluate and manage or replace the current paid media agency based on performance.

    
    

  • Source and manage freelancers or additional agencies as needed.

    
    

  • Ensure clear communication and alignment on campaign objectives and KPIs.

    
    

  • Build processes for ongoing vendor evaluation and optimization.

    
    

Qualifications:

• Experience & Skills

  
  

  • 3+ years of hands-on eCommerce experience with direct ownership of paid media and CRO.

    
    

  • Extensive hands-on experience with Meta advertising and campaign management.

    
    

  • Strong background in CPG brands with a proven track record of scaling revenue.

    
    

  • Advanced proficiency in Shopify, including A/B testing and optimization.

    
    

  • Experience managing marketing agencies and external vendors.

    
    

  • Data-driven mindset with the ability to create actionable dashboards and reports.

    
    

• Essential Attributes

  
  

  • Proven ability to move fast and execute quickly in startup environments.

    
    

  • Strong analytical skills with a focus on measurable results and KPIs.

    
    

  • Excellent communication skills for managing remote teams and agencies.

    
    

  • Self-starter mentality with the ability to take full ownership of the e-commerce function.

    
    

  • Experience working with female-focused or beauty/wellness brands is preferred.

    
    

What Success Looks Like:

• Achieve and maintain target ROAS of 1.5x+ while scaling ad spend through Q4.

  
  

• Demonstrate month-over-month improvements in conversion rates and overall site performance.

  
  

• Successfully optimize or replace current agency partnerships within the first 30 days.

  
  

• Build a comprehensive reporting system that provides clear visibility into all marketing metrics.

  
  

• Establish processes and systems that support continued growth and team expansion.

  
  

• Support and maintain existing Klaviyo flows (welcome series, abandoned cart, post-purchase) — including QA, audience segment updates, and minor copy/creative swaps from approved templates.

  
  

The Opportunity:
This is a fantastic opportunity to join a rapidly growing beauty brand with an established and engaged community, along with significant growth potential. If you are an experienced e-commerce leader who thrives in fast-paced environments and wants to make a direct impact on a company's success, apply today to help scale this innovative skincare brand to the next level.

• Fill in the application form

  
  

• Record a video showcasing your skill sets