HubSpot Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a fast-moving, growth-focused organization where the website and marketing systems function as core revenue drivers. As they complete their migration to HubSpot, they are investing in building a high-performing, fully integrated platform that connects web experience, automation, and data to drive measurable business outcomes across the entire customer lifecycle.

Fully remote | 9 AM - 5 PM EST

The HubSpot Specialist will take full ownership of the HubSpot ecosystem, managing the CMS, automation workflows, and contact database to drive conversion and revenue growth. This is a highly hands-on role focused on building, optimizing, and continuously improving web experiences, lifecycle journeys, and data systems through structured testing and performance analysis.

Website & Landing Page Performance

• Own the HubSpot CMS as a revenue channel, optimizing site experience, user journeys, and conversion architecture

  
  

• Build and optimize landing pages, campaign pages, CTAs, and forms with a focus on conversion

  
  

• Design and execute A/B and multivariate tests, including hypothesis creation, test structuring, and result analysis

  
  

• Develop and maintain templates and modules to support scalable and consistent execution

  
  

• Monitor site health, including page speed, mobile responsiveness, form functionality, and technical issues

  
  

• Identify friction points and implement CRO improvements in partnership with marketing leadership

  
  

Marketing Automation & Lifecycle Management

• Architect and build HubSpot workflows end-to-end, including logic, timing, branching, and re-enrollment

  
  

• Own lifecycle stage architecture and ensure accurate funnel progression

  
  

• Design and maintain lead scoring models based on real buying signals

  
  

• Apply a testing framework to automation workflows, continuously optimizing performance

  
  

Email Marketing Operations

• Execute and QA email campaigns, including segmentation, personalization, and deliverability monitoring

  
  

• Run A/B tests on subject lines, CTAs, timing, and content

  
  

• Maintain email list hygiene and ensure accuracy and compliance

  
  

CRM & Contact Database

• Own data quality, including deduplication, field standardization, and governance

  
  

• Build and maintain segmentation through smart and active lists

  
  

• Manage integrations and troubleshoot data sync issues across platforms

  
  

Platform Governance & Continuous Improvement

• Serve as the internal HubSpot expert for best practices, troubleshooting, and decision-making

  
  

• Manage user roles, permissions, and overall platform hygiene

  
  

• Stay up to date on HubSpot updates and recommend adoption based on business impact

  
  

• Use reporting and dashboards to diagnose performance issues and drive improvements

  
  

Experience

• 5+ years of hands-on HubSpot experience in an environment where it serves as the primary marketing and CRM platform

  
  

• Proven experience working across both HubSpot CMS and Marketing Hub

  
  

• Experience designing and executing A/B tests across web and email

  
  

• Experience managing complex contact databases and integrations

  
  

• Experience building landing pages, templates, and modules within HubSpot CMS

  
  

Skills

• Deep expertise in workflow automation, lifecycle management, lead scoring, and segmentation

  
  

• Strong understanding of conversion rate optimization and user journey design

  
  

• Proficiency in HTML/CSS for in-platform edits

  
  

• Familiarity with GTM, pixel tracking, and campaign attribution

  
  

• Strong analytical mindset with the ability to translate data into actionable insights

  
  

• Systems-thinking approach to marketing, connecting web, automation, and data

  
  

• Hands-on, detail-oriented, and accountable for execution and outcomes

  
  

• Proactive mindset with the ability to identify and act on opportunities independently

  
  

• Clear understanding of platform performance, with prioritized improvements implemented within the first 30 days

  
  

• Measurable improvements in site performance, automation workflows, and data quality within 60 days

  
  

• A fully optimized HubSpot ecosystem functioning as a growth engine within 90 days

  
  

• Consistent testing cadence driving ongoing improvements in conversion and engagement

  
  

This is a high-impact opportunity to take full ownership of a critical growth platform within a fast-paced organization. You will play a central role in transforming HubSpot into a scalable revenue engine, driving measurable improvements across the entire customer journey while continuously optimizing performance through testing and data-driven decision-making.

• Fill in the application form

  
  

• Record a video showcasing your skill sets