Google Ad Grant Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a mission-driven organization focused on maximizing impact through digital marketing and outreach. They leverage the Google Ad Grant program as a critical growth channel, utilizing up to $40,000 per month in ad credits to drive awareness, engagement, and conversions aligned with their nonprofit mission. The organization operates with a strong emphasis on compliance, performance, and accountability, ensuring that all campaigns remain effective, policy-aligned, and optimized for continuous growth.

Fully remote | 9 AM - 5 PM EST

The Google Ad Grant Manager will be responsible for managing the organization’s Google Ad Grant account end to end, ensuring it remains active, compliant, and high-performing at all times. This role is focused on maintaining strict adherence to program policies while optimizing campaigns to fully utilize available ad credits and drive meaningful results.

Compliance Management

• Maintain compliance with all active Google Ad Grant policies, including the 5% account-wide CTR requirement, conversion tracking, keyword quality standards, and website requirements

  
  

• Ensure no violations such as low-quality keywords, improper domains, or non-compliant landing pages

  
  

• Monitor account health continuously to prevent suspension risks

  
  

Active Account Management

• Log into the account daily to monitor performance and compliance

  
  

• Perform meaningful optimizations (new ads, keyword updates, bid adjustments) at least every 7 days

  
  

Keyword Management

• Build and maintain multi-word keyword lists aligned with the organization’s mission

  
  

• Remove or prevent single-word, overly generic, or low-quality keywords

  
  

Campaign Structure & Optimization

• Maintain at least two ad groups per campaign and two ads per ad group

  
  

• Configure sitelink extensions and other ad assets to meet policy minimums and improve performance

  
  

Conversion Tracking

• Set up and maintain at least one active conversion action (e.g., donations, sign-ups, volunteer inquiries)

  
  

• Ensure verified conversions are recorded at least every 10 days

  
  

• Utilize smart bidding strategies as required

  
  

Website & Domain Compliance

• Coordinate with the web team to ensure the website meets requirements (HTTPS, fast loading speed, no broken links, updated content)

  
  

• Ensure all ad destinations use approved, organization-owned domains

  
  

• Obtain Google approval for any additional domains

  
  

Program Maintenance

• Complete the required annual Google Ad Grant program survey

  
  

• Ensure no AdSense ads appear on landing pages receiving grant traffic

  
  

• Maintain alignment between campaigns and the organization’s nonprofit mission

  
  

Reporting

• Provide weekly performance reports covering CTR, conversions, spend utilization, and compliance status

  
  

Experience

• Demonstrated experience managing Google Ads accounts, ideally including Google Ad Grant accounts

  
  

Skills

• Google Ads certification preferred (Search or equivalent)

  
  

• Familiarity with Google Analytics 4 and conversion tracking setup

  
  

• Strong understanding of keyword research, quality scores, and search intent

  
  

• Ability to write concise, mission-aligned ad copy

  
  

• Strong attention to detail with the ability to monitor and maintain compliance requirements

  
  

• Analytical mindset with the ability to track performance and optimize campaigns

  
  

• Organized and consistent in managing ongoing account activity

  
  

• Passion for the organization’s mission and ability to translate programs into effective search campaigns

  
  

• The Google Ad Grant account remains active with no suspensions or compliance issues

  
  

• Full utilization of the $40,000/month credit to drive mission-aligned traffic

  
  

• Conversion tracking is active, accurate, and consistently generating results

  
  

• Leadership receives clear, regular updates on performance and compliance status

  
  

This role offers the opportunity to fully own and scale a high-impact digital marketing channel within a mission-driven organization. You will play a critical role in maximizing the value of the Google Ad Grant, driving meaningful traffic and conversions, and ensuring long-term program sustainability through strong compliance and optimization practices.

• Fill in the application form

  
  

• Record a video showcasing your skill sets