How to Write a Retention Specialist CV That Gets You Noticed

Retention specialists are in high demand across sectors like fintech, telecom, hospitality, and e-commerce. In a market where acquiring new customers is costly, companies are investing heavily in professionals who can keep customers loyal and engaged.

That’s why your retention specialist CV needs to do more than just mention CRM tools or customer service experience. It should clearly show how you’ve improved retention rates, reduced churn, and added value through data insights.

In this blog, we’ll walk you through what to include in your CV and how to stand out to hiring managers in Saudi Arabia, the UAE, and beyond.

What Does a Retention Specialist Do?

Retention specialists focus on keeping existing customers happy, loyal, and engaged. Their daily tasks often include:

• Developing retention strategies

• Analyzing customer behavior

• Designing loyalty programs

• Managing churn prevention campaigns

• Collaborating with sales, support, and product teams

• Using CRM systems like Salesforce or HubSpot

What Hiring Managers Look for in a Retention Specialist CV

GCC employers are looking for candidates who can:

• Demonstrate a measurable impact on customer retention or churn

• Show data literacy and comfort with dashboards

• Understand local and regional consumer behavior

• Balance soft skills with CRM platform proficiency

• Speak both Arabic and English fluently (a major plus)

How to Structure Your Retention Specialist CV

1. Contact Details

Start with your full name, phone number, professional email, and location.

Example:
Ahmed Al Nasser
Retention Specialist | Dubai, UAE
ahmed.n@email.com | +971 5X XXX XXXX

2. Personal Summary

Write a short paragraph (3–4 lines) that highlights your experience and retention success.

Example:
“Data-driven retention specialist with 5+ years of experience in telecom and e-commerce. Skilled in reducing churn through targeted campaigns, CRM automation, and loyalty programs. Passionate about turning customer insights into business growth.”

3. Key Skills

Technical Skills:

• CRM platforms (Salesforce, HubSpot, Zoho)

• Data analysis (Excel, Looker, Google Analytics)

• Customer journey mapping

• Churn prediction models

• Email/SMS automation

Soft Skills:

• Strategic thinking

• Communication

• Customer empathy

• Problem-solving

• Collaboration

4. Work Experience

Highlight the results of your efforts, not just tasks.

Example:
Retention Specialist | STC Telecom | Riyadh, KSA
Mar 2021 – Present

• Reduced customer churn by 18% YoY through proactive communication strategies

• Launched a customer feedback loop that increased retention among high-risk segments

• Implemented CRM automation rules that improved re-engagement campaign performance

• Led cross-functional projects with product and analytics teams

5. Education

List your degree(s), institution, and graduation date.

Example:
BA in Marketing and CRM
Prince Sultan University, Riyadh
Graduated: 2019

6. Certifications

If you’ve taken relevant courses, list them here.

Examples:

• HubSpot CRM Certification

• Google Analytics Individual Qualification

• Coursera: Customer Retention and Engagement Strategies

7. Languages

GCC markets often require bilingual professionals.

Example:

• Arabic: Native

• English: Fluent

• French: Basic

Pro Tips for a Strong Retention Specialist CV

• Use numbers. Mention the % churn reduction, number of campaigns, or revenue impact.

• Tailor your CV to each job description — don’t use the same generic one everywhere.

• Include tools. CRM systems and data platforms are essential for this role.

• Highlight collaboration. Retention is often a team sport involving support, sales, and product.

• Keep your CV to 1–2 pages with bullet points and clean formatting.

Common Mistakes to Avoid

• Vague claims like “responsible for customer loyalty” without metrics

• Not naming CRM platforms used

• Forgetting to update your CV with recent projects

• Too much text, not enough clarity

• Listing duties, not impact

Ready to Apply?

Once your CV reflects your impact, it’s time to explore opportunities. Companies across the GCC are hiring now — especially in fintech, SaaS, telecom, and e-commerce.

Upload your CV today and apply for top retention roles on Bayt.com