Sport is now a serious business in MENA

The sports industry in the Middle East is going through a major transformation. With investments in football, combat sports, Formula 1, and fitness, countries like Saudi Arabia, the UAE, and Qatar are creating thousands of jobs—from coaching to sports media to event management.

Why the industry is thriving

• Hosting global events like the AFC Asian Cup, F1, and boxing
• Major football club acquisitions and sponsorship deals
• Government-led sports participation programs
• Rapid expansion of private gyms and fitness brands
• Creation of national leagues and talent development centers

In-demand roles in sports

• Sports marketing and sponsorship managers
• Event planners and logistics coordinators
• Coaches and personal trainers
• Sports journalists and broadcasters
• Digital content creators and video editors
• Sports facility operations managers
• Fitness app and product developers
• Fan engagement specialists

What you need to succeed

• Degree or certification in sports management, media, or fitness
• Knowledge of local and international sports trends
• Passion for performance, teamwork, and community
• Fluency in Arabic and English
• Ability to work weekends or during large-scale events
• Strong communication and organizational skills

Key employers in the region

• Sports ministries and federations
• Professional football clubs
• International events and sports agencies
• Fitness chains and wellness brands
• Broadcasting and sports media outlets

Final thoughts

If you’re passionate about sports and want to turn that energy into a career, now is the time. The region is building a sports economy from the ground up—and you can be part of it.

Search and apply for sports industry jobs on Bayt.com.