Communications are driving change

With mega projects, global events, and the rise of digital platforms, the Gulf’s media and PR sector is thriving. Businesses, governments, and brands all need professionals to tell their stories, build reputations, and manage media across traditional and digital channels.

What’s behind the demand?

• Vision 2030 projects require strategic communication support
• Surge in international media coverage in UAE and Saudi Arabia
• Growth of influencer and content-driven campaigns
• Need for crisis communication and brand management
• Bilingual talent demand for Arabic-English content

Top roles hiring now

• Public relations specialists and media officers
• Corporate communications executives
• Social media strategists
• Content creators and brand journalists
• Media planners and ad buyers
• Internal communications managers
• Influencer marketing coordinators
• Press release writers and copy editors

Key skills and qualifications

• Excellent writing and verbal communication
• Media relations and storytelling
• Crisis and reputation management
• Fluency in Arabic and English
• Experience with media monitoring tools
• Creativity and content strategy skills

Where to work

• PR and communications agencies
• Government and semi-government entities
• Hospitality and tourism companies
• Real estate developers and tech startups
• International brands and corporate headquarters

Final thoughts

Media and PR professionals are now strategic partners to every business. If you can shape narratives, build trust, and deliver results—your skills are in high demand.

Find media and PR jobs in the GCC now on Bayt.com.