Product Marketing Specialist

• Develop comprehensive marketing communication concepts, tactics, campaigns, and tools to support the company's short- and long-term growth objectives, ensuring a strong return on investment through measurement and closed-loop execution.
• Development and execution of various tactics and tools for reaching the target market, including collaterals, presentations, trade shows, seminars, newsletters, and digital tools.
• Drive the development and utilization of digital marketing tools and social media channels, leveraging digital analytics to drive strategic decisions and optimize performance.
• Oversee vendor relationships and ensure proper activation of marketing initiatives.
• Ensure that all country sales channels and authorized channel partners have the necessary tools, content, and customer insights to effectively present and sell our products and solutions, with a focus on driving business impact and delivering customer value.
• Manage marketing communication assets, ensuring that up-to-date products and marketing information is disseminated to relevant business units and partners to maximize sales.
• Establish, manage, and analyze program metrics and budgets across all marketing tactics and vendors, measuring and analyzing results in alignment with key performance indicators agreed upon with the sales teams.
• This role requires a dynamic professional with hands-on operational expertise, combining strategic thinking with effective execution to drive our organizational success.
• Collect, analyze, leverage and share market intelligence information for global Heinemann business (Hydraulic-Magnetic circuit breakers and solutions).

• Ideally Masters´ in Marketing
• Fluent in English, with strong written and spoken language skills (fluency in multiple languages is a plus, but not a requirement).

• Good communication and interpersonal skills.
• Proven track record in Marketing Communications excellence.
• Proficiency with MS Office, Adobe Creative tools, web content management, PowerPoint.
• Solid digital background and a proven track record of achievements, demonstrating a strong understanding of digital key performance indicators (KPIs) and metrics.
• Good understanding and use of digital promotion channels (LinkedIn, X, Facebook, Youtube).
• Demonstrated history of effectively managing operational tasks from initiation to completion.
• Ability to balance multiple tasks and competently manage conflicting priorities and projects with minimal supervision, even in situations with limited clarity.
• Results driven person with strong project management skills - planning, coordinating, and executing tasks with meticulous attention to detail within a globally dispersed, multi-functional team.
• Ability to work independently and as part of a team.
• Strategic thinking and problem-solving abilities.
• Minimum capability to understand technical products and applications.
  

• Being part of a company that has been in business for more than 100 years, is well known in the industry, and has a major impact on the energy industry.
• Work in a company that is commitment to Inclusion & Diversity and Sustainability
• Annual mentoring program, Eaton University, a reward, and recognition system
• Ongoing Learning and Career Development Opportunities in a global company. Build your career and apply internally for our open positions worldwide.
• Detailed induction support and well-structured onboarding.

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All positions may require participation in video and in-person interviews as part of the hiring process. All candidates will be evaluated based on job-related competencies, and all candidates’ privacy rights and data security will be protected in accordance with applicable laws. 

We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.