VP, Customer Marketing

Lead Continuous Relationship Marketing (CRM) strategy and execution, transforming customer engagement into deep, trust-based relationships. Own strategic vision and operational delivery of CRM programmes that drive measurable business growth through sophisticated customer lifecycle marketing. This strategic role requires balancing visionary thinking with pragmatic execution, orchestrating cross-functional collaboration across Product, Marketing, Customer Intelligence & Insight, Digital, and Customer Experience teams.

North Star: CRM will be how we become our customers' first call for every financial decision in their lives.

Growth Mandate: Deliver against four levers: more customers (retention, loyalty), banking more (balances, frequency, borrowing), more products (cross-sell, wallet share), for longer (tenure extension).

About Us:
First Abu Dhabi Bank (FAB) is the largest bank in the UAE and one of the world's largest and safest financial institutions. We offer a comprehensive range of personal and private banking services, including credit cards, Islamic banking, investments, loans, and mortgages. Our commitment to excellence and innovation drives us to provide top-tier financial solutions to our clients.
Life at FAB:
Working at FAB means being part of a team of talented and passionate individuals with a shared vision to support the ambitions of our stakeholders to "Grow Stronger." We embrace the needs of our customers across the globe with a sense of responsibility and confidence driven by extensive expertise that can only be delivered by an ambitious world-class organization
Career Development:
FAB offers unique career choices, a chance to innovate, craft solutions for the future, and express yourself in a performance-based culture that will unleash the best in you. Whether you are an experienced professional or just starting your career, FAB provides a range of learning and development initiatives to support all employees through training and skill development.
Our Values:
At FAB, we place our customers at the core of our activities, live our values each day in every way, celebrate achievements, and empower each other to deliver leading solutions. We have structured plans for the recruitment and career progression of Emirati talent to enable them to make a mark in the financial and banking sector both regionally and globaly that rewards your hard work and dedication.
Join our team and be part of a journey to shape the future of banking.