Company Profile
The client is a prestigious fine jewellery company based in Dubai, renowned for its exquisite craftsmanship, timeless designs, and commitment to unparalleled luxury. They create pieces that are not just accessories, but heirlooms and statements of individuality. To expand their presence in the luxury market, they are seeking a dynamic and results-driven Social Media Manager to elevate brand's digital presence and connect with their diversified clientele.
Job Summary
The Social Media Manager will be a pivotal force in shaping the client’s digital narrative, responsible for developing and executing a compelling social media strategy that aligns with their brand identity. This multifaceted role requires a creative individual with a keen eye for aesthetics, a strong understanding of social media trends in the luxury sector, and the ability to drive engagement, generate leads, and directly contribute to sales. The ideal candidate will be hands-on with content creation, adept at managing online communities, skilled in performance analysis (preferable and will be considered a plus), and capable of seamlessly coordinating with our marketing agency and in-store teams.
Key Responsibilities:
Social Media Strategy & Management:
- Develop, implement, and manage comprehensive social media strategies across key platforms (primarily Instagram, Facebook, and emerging luxury-relevant channels) to enhance brand visibility, elevate brand perception, and drive engagement.
- Oversee the daily management of all social media accounts, ensuring consistent brand voice, aesthetics, and messaging.
- Stay abreast of the latest social media trends, tools, best practices, and algorithm changes, especially within the luxury retail and jewellery industry.
Content Creation & Storytelling (In-Store & Events Focus):
- Lead the creation of high-quality, visually stunning, and engaging content, including photography, video (especially Reels, Stories), and static posts, tailored to each platform.
- Actively participate in and capture content from in-store activities, new collection launches, VIP client experiences, and marketing events (both in-store and off-site), translating these into captivating social media narratives.
- Develop compelling written copy for all social media posts that resonates with a luxury audience.
- Graphic design skills are a plus for creating visually appealing layouts and promotional materials.
Community Management & Customer Service:
- Proactively engage with our online community, responding to comments, direct messages, and inquiries in a timely, professional, and brand-appropriate manner.
- Convert social media inquiries into tangible sales by expertly guiding prospective clients through our diverse collections and showcasing options across various price points, utilizing direct messaging, scheduling appointments, or directing them to relevant sales channels.
- Monitor brand mentions and online sentiment, managing reputation and fostering positive customer relationships.
- Implement personalized customer relationship management on social channels, including tracking and acknowledging client birthdays, anniversaries, and other special occasions, and proactively managing engagement with VIP clients to foster loyalty and repeat business.
Campaign Management & Growth (preferable and will be considered a plus):
- Plan, execute, and optimize paid social media campaigns (e.g., Instagram Ads, Facebook Ads) to achieve specific marketing and sales objectives (e.g., brand awareness, lead generation, website traffic, direct sales).
- Collaborate with the marketing agency to align social media campaigns with broader marketing initiatives and ensure cohesive messaging across all channels.
- Identify, vet, and manage collaborations with relevant luxury influencers and brand ambassadors, from initial outreach to campaign execution and performance tracking.
- Manage relationships with external vendors (e.g., photographers, videographers, specialized content creators, event suppliers, social media tools), including contract negotiation, budget adherence, and oversight of service delivery to ensure quality and cost-effectiveness.
Event Coordination & Live Coverage:
- Collaborate closely with the marketing team and store management to strategically plan and coordinate both in-store and external events, including product launches, exclusive VIP client gatherings, and brand activations etc.
- Lead comprehensive social media coverage strategy and execution for all events, capturing and curating high-quality, real-time content (including live stories, Reels, and posts) to maximize engagement, reach, and brand buzz.
- Facilitate the meticulous setup, seamless execution, and efficient breakdown of all in-store and out-of-store events, ensuring direct alignment with the client’s luxury brand standards and defined strategic objectives.
