Sales Executive - Foodstuff (HORECA & Supermarkets)

Our client is a well-established UAE dry foods distributor.

We are recruiting UAE-experienced sales executives to cover the Northern Emirates or Abu Dhabi.

The role is responsible for driving new business and growing existing accounts across supermarkets, retail chains, and the HORECA sector.

Candidates must be fluent in English with a proven track record as a new-business hunter capable of opening doors, securing meetings and engaging senior decision-makers across the UAE retail and HORECA landscape.

Role Summary

• Identify and develop new sales opportunities by meeting with procurement teams and senior decision-makers across supermarkets, retail groups, and HORECA accounts to introduce the brand and increase market penetration.
• Grow existing accounts by promoting and selling the full product portfolio through structured sales meetings, calls, and follow-ups.
• Develop and execute a clearly defined sales plan for new and existing retail and HORECA accounts, tracking performance and implementing corrective actions to deliver sales targets.
• Work closely with Marketing to develop trade promotions and lead participation in industry exhibitions and trade shows (e.g. Gulfood).
• Maintain accurate CRM records, prepare quotations, manage pipelines, and produce regular sales and performance reports.

Mandatory Skills & Experience

• 5+ years’ sales / business development experience in Frozen Foods / FMCG, with a minimum of 3 years in the GCC.
• Proven success in new business development and key account management across Supermarkets, Retail Chains, and HORECA within the UAE/GCC.
• Strong commercial and financial acumen with the ability to negotiate with senior corporate decision-makers.
• UAE / GCC driving license is mandatory.
  

Candidate Profile

• Currently based in the UAE (candidates outside the UAE will not be considered).
• Fluent in English.
• Results-driven, commercially sharp, resilient, and opportunity-focused.
• Professional, well-presented, with strong communication skills and the confidence to engage at all levels across retail and HORECA environments.

Education

• Degree or diploma is mandatory