Retail Area Manager

About us

Minimalist.ae is a local brand founded in 2016 in Dubai that designs and manufactures elegant, high-quality watches, jewelry, handbags, perfumes, and leather goods designed to enhance personal style. With five stores now open in the UAE, we focus on simple yet sophisticated designs, with specifically our Arabic numeral watches being known for their timeless appeal. Minimalist believes in simplicity and use only the finest materials to produce beautiful and durable items, combining elegant design with excellent quality.

The Role

As a Retail Area Manager you would be responsible for the overall performance of multiple stores. The role focuses on direction, capability building, and consistency across the UAE rather than day-to-day store execution.

Strategic Responsibilities

• Set clear performance expectations across all UAE stores.

  
  

• Ensure consistent luxury brand standards and customer experience.

  
  

• Manage UAE sales targets, budgets, and forecasts.

  
  

• Support and deliver the UAE retail growth strategy.

  
  

• Lead new store openings, relocations, and expansions

  
  

• Manage pre-opening activities including store readiness, staffing plans, and operational setup.

  
  

• Provide market insights on customer behavior, mall performance, and competitive activity.

  
  

Functional Responsibilities:

Store Performance Oversight

• Work with Store Managers to improve commercial results.

  
  

• Manage people, operational, or performance concerns.

  
  

• Ensure consistency across all stores.

  
  

• Develop retail store managers and sales executives.

  
  

• Set clear KPIs and conduct regular performance reviews.

  
  

• Manage complex people and performance decisions.

  
  

• Support recruitment for retail stores.

  
  

Training & Development 

• Ensure strong product knowledge and luxury selling standards across the stores.

  
  

• Coach Store Managers on how to develop and lead their teams effectively.

  
  

• Maintain training standards and capability expectations across all stores.

  
  

• Plan and deliver structured training and development programs.

  
  

Operations

• Ensure stores follow company policies, and brand standards.

  
  

• Review stock performance and key stock risks at area level.

  
  

• Ensure visual merchandising consistency through audits and reviews.

  
  

• 10+ years in luxury retail, including 5+ years multi-store leadership experience.

  
  

• Strong leadership, coaching, and performance management skills.

  
  

• Strategic mindset with a strong understanding of luxury retail.

  
  

• Ideally a Bachelor’s degree.

  
  

• Understanding of Emirati culture and personality.

  
  

• Outstanding communication skills in Arabic and English.

  
  

What we offer

• Competitive salary with performance-based incentives.

  
  

• UAE visa and permits.

  
  

• Health insurance.

  
  

• Annual flight ticket allowances.

  
  

• Growth and long-term development opportunities.

  
  

• Long-term perspective in a rapidly expanding, future-oriented organization.

  
  

• An engaging and challenging work environment with a motivated & professional team of specialists.