Regional Digital Performance Manager

Location: Nord Anglia Education, Middle East Regional Office, Dubai

Nord Anglia Education is looking to recruit a Digital Performance Manager (Middle East) to join the Regional Marketing team, based in Dubai.

Working as part of the Regional Marketing team, you will be responsible for driving digital performance across a portfolio of schools in the Middle East. The role focuses on increasing qualified enquiries by improving paid media performance, optimising conversion journeys, and supporting schools in executing effective digital activity.

The role:

We seek an individual to join as a Digital Performance Manager (Middle East) where your focus will be:

• Planning, launching, and optimising social media campaigns (mainly META) across multiple schools in the region
• Monitoring and optimising performance with a strong focus on driving enquiries, improving cost per enquiry, and lead quality
• Managing and reallocating budgets based on performance insights
• Owning and optimising PPC landing pages and enquiry journeys, ensuring campaigns are supported by clear, conversion-focused user journeys
• Ensuring proper tracking across campaigns and enquiry journeys (GA4, UTMs, thank-you pages) and maintaining clear performance dashboards
• Taking ownership of day-to-day campaign execution and digital operations across schools
• Supporting schools with campaign rollout, updates, and troubleshooting
• Identifying opportunities to improve organic visibility for admissions-related searches and supporting alignment between campaign and organic content
• Contributing to building scalable frameworks, processes, and best practices across schools

The Successful Candidate will possess:

• Strong experience in performance marketing (Google Ads, Meta) with a focus on lead generation
• Strong understanding of conversion optimisation, landing pages, and enquiry journeys
• Data-driven mindset with experience using analytics tools (e.g. GA4, tracking frameworks, Data Studio)
• Experience working across multiple brands, markets, or stakeholders
• Comfortable in a hands-on role combining strategic thinking with operational execution
• Able to manage a high volume of work and prioritise effectively across multiple schools
• Experience with CMS platforms (e.g. Sitecore) is a strong advantage
• Familiarity with AI tools and evolving digital trends is a plus
• Good written and Spoken English
• Arabic speaker is preferred

Please see full job description here.

About Us

Nord Anglia Education is the world’s leading international schools organisation. Our 80+ international schools are located in the Americas, Europe, China, Southeast Asia and the Middle East. Together, they educate more than 80,000 students from kindergarten through to the end of secondary education. We are driven by one unifying philosophy: we are ambitious for our students, our people and our family of schools.

Our exclusive collaborations with prestigious institutions such as UNICEF, Massachusetts Institute of Technology (MIT), IMG Academy and the world-leading performing arts school Juilliard mean we’re at the forefront of educational thinking, while creating life-changing experiences for students.

By joining Nord Anglia Education you will become part of a committed and innovative team. As a member of the world’s leading premium schools group you will be joining an active network of like-minded people across the world.

To Apply

On-line applications need to be directly through the Nord Anglia Education careers page and should include a CV.

At Nord Anglia Education, we are an equal opportunities employer dedicated to creating a diverse and inclusive workforce. In our schools and offices around the world, we treat all colleagues fairly based on their skills and qualifications, without discrimination.

We value individuals from all backgrounds, including those with different abilities and neurodivergent conditions, as well as those who identify with various protected characteristics.

Nord Anglia Education is committed to ensuring the highest possible safeguarding standards in our schools and we expect every employee to share this commitment.