Overview of the role:
Responsible to supervise the development & execution of Marketing strategies & plans for the Blue brand with an objective to drive strong brand image, KPISs, establish our positioning as market leaders in the category.
What you will do
Marketing Strategy
Develop the integrated regional marketing strategy & implementation roadmap of BLUE including but not limited to product launches, communication campaigns for both corporate & tactical.
• Drive brand awareness, consideration, and relevance amongst the target audiences.
• Drive market share growth through development of brand equity and improved customer loyalty
• Monitoring of consumer behaviours, market trends, demographics, competitor activities.
Activation & Campaigns
• Manage and coordinate external agency partners
• Lead, activate and execute consumer communications across integrated communications’ channels
• Coordinate with the digital team to ensure pure integration on strategy implementations & campaigns.
• Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement
• Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement).
• Ensure pure integration of campaign with relevant local insights’ implementation in various countries.
Customer Experience
• Support delivery of exemplary Customer Experience across all brand touchpoints
• Improving Customer Experience in partnering retail sales spaces and workshops by implementing a branding strategy that is consistent throughout the POS
Team Management
• Drive a talent development system that creates marketing professionals who are recruited correctly, developed, coached, and engaged through performance management, learning, development, and succession planning.
• Lead a lean and effective Marketing structure & team
• Drive performance of Marketing team through measurable KPIs
• Ensure 100% compliance with Standard Operating Procedures
• Drive Al-Futtaim Values in workplace
Required Skills to be successful:
About the Team:
What equips you for the role:
Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Structured into six divisions; automotive, retail, electronics, engineering and technology, real estate, financial services and general services, Al-Futtaim operates through more than 60 companies and maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. Employing in excess of 20,000 people across the UAE, Bahrain, Kuwait, Qatar, Oman, Egypt, Syria, Pakistan, Singapore and Europe, this approach benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work. The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.