CRM Analytics Professionals (Fintech Services)

About the Role

• As a CRM Analyst, you’ll manage and optimize multi-channel communications, segment users for maximum impact, and run data-driven experiments to boost engagement and revenue. Leveraging analytics and automation, you’ll streamline processes, monitor KPIs, and translate insights into actionable CRM strategies.
  Designing the future of fintech at Trendyol. From digital wallets to smart credit systems, we build scalable financial solutions that empower millions of users across our global ecosystem.
  

Responsibilities

• Design segmentation for many different business parties (customer, seller, influencer, cargo company etc.),
• Define business rules for each segment and set targets with business owners,
• Create and optimize journeys for each segment and feature to meet the business KPI's,
• Work with the product team to improve any business process for onboarding or engagement of each segment,
• Work with the business owners to design and execute growth opportunities for each segment,
• Automate tracking and communication of any feature for any segment.

Expected Qualifications

• Bachelor's or Master’s Degree from a reputable university preferably in Computer Science, Management Information Systems or Industrial Engineering,
• 5+ years of experience in data analysis, project & product management,
  
• Marketing automation tools are a plus,
  
• Coding skills – ability to code in one or more languages (SQL, Python),
  
• Communication Skills - Excited to work with different functions within company, creative problem solver  who thrives with ambiguity,
  
• Familiar with digital analytics tools (ie Google Analytics, Adjust) and visualisation tools (Looker, Qlikview etc.),
  
• Strong analytical skills and experience of working with large volumes of data,
  
• Enjoys the challenge of simplifying complex data, processes, and concepts to highlight key insights and guide decision making,
  
• A genuine interest in digital disciplines and stay up to date on trends,
  
• Excellent written and verbal communication skills in English,