Job Description
WHAT YOU’LL DO
As a Commercial Business Analyst, you will work within commercial analytics, using data and insights to strengthen sales performance and support data‑driven commercial decisions. You will analyze sales, customer and web data to identify opportunities, follow up performance, and support commercial priorities in the Sales Market. In this role, you will be responsible for the Sales Market Türkiye, consisting of Türkiye, Kazakhstan and Georgia.
You will :
- Combine consumer and market research with full‑funnel web analytics, testing, and campaign evaluation to uncover behavioral patterns, identify opportunities, and support data‑driven commercial decisions across the organization
- Conduct 360 analysis from customer, web and sales perspective to gather insights relevant for Commercial team
- Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales
- Provide insights on campaign effectiveness, including conversion attribution and return on ad spend
- Analyze sales, customer and web data to draw insights related to QCP, product, assortment and pricing
- Analyze customer feedback across touchpoints to identify opportunities to enhance customer experience and measure the impact of commercial activities
- Plan, support, and evaluate A/B and multivariate testing to optimize customer experience and conversion in online store and CRM/Email
- Conduct customer segmentation, cohort analysis, and product performance reviews
- Implement tagging, tracking, and SEO analytics to ensure accurate data collection and improve visibility in owned channels
- Act as expert user of SQL and data platforms, supporting data extraction and team upskilling.
- Support Experience Lead, E‑com Leads, Commercial Managers and Marketing team with analytics activities and share insights
- Conduct commercial and sales performance analysis, generating actionable insights from reports and dashboards to support decision‑making
- Plan, quantify and drive execution of tactical activations in the Sales Market, within the budget and frame set by Global (e.g., maximum discount)
- Consult and collect input from Commercial Leads on plan and execution of tactical activations
- Drive business cases and follow-up of 'Big rocks', in alignment with Commercial Manager and Commercial leads
- Conduct 360 analysis from customer, web and sales perspective to gather insights relevant for Commercial team
- Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales
- Support providing insights on campaign effectiveness, including conversion attribution and return on ad spend
- Analyze sales, customer and web data to draw insights related to QCP, product, assortment and pricing
- Plan, support, and evaluate A/B and multivariate testing to optimize customer experience and conversion in online store and CRM/Email
- Conduct customer segmentation, cohort analysis, and product performance reviews
- Implement tagging, tracking, and SEO analytics to ensure accurate data collection and improve visibility in owned channels
WHO YOU’LL WORK WITH
As a Commercial Business Analyst, you will work closely with Commercial, Digital Experience, E‑commerce and Marketing teams, supporting strong commercial decisions through insights, follow‑ups and analytics support. You will collaborate cross‑functionally, translating data into clear recommendations that support prioritization and execution.
WHO YOU ARE
We are looking for people with…
- 2+ years of experience in commercial analytics, preferably within e‑commerce, retail or a data‑driven commercial environment.
- Strong experience in sales, customer and performance analytics.
- Proficiency in Google Analytics, Adobe Analytics, Tableau and Power BI.
- Knowledge of A/B testing methodologies, performance measurement and tracking implementation.
- Strong analytical, reporting and presentation skills.
- Bachelor’s degree in Business, Marketing, Economics, Data Science, Statistics or a related field.
- Professional English skills, written and spoken.
And people who are…
- Analytical and insight‑driven, with a commercial mindset.
- Able to translate complex data into clear, relevant insights.
- Structured, detail‑oriented and comfortable working with large datasets.
- A strong collaborator who works effectively across teams.
- Curious, proactive and continuously looking for improvements.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
More specifically, we offer:
- 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
- H&M Incentive Program – HIP. Learn more about the program here.
- Private medical and health insurance
- Meal Allowance
- Transportation Allowance
- Baby gift card
- Additional vacation days (Marriage, Paternal, Bereavement)
- Paid Casual Leave
- Birthday Leave (Subject to 1 year of service)
- Long service reward at 10,15 & 20 years anniversary
- Endless career opportunities
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
This is a full-time role based on a local contract in İstanbul. The Commercial Business Analyst reports to the Commercial Manager.
If you feel that this is an opportunity that will drive you, please apply with your CV in English no later than 10 May 2026.Due to data privacy policies, we only accept applications via our career page.
Take the next step in your career with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
Additional Information
