Boutique Visual Merchandiser

ABOUT THE ROLE

The Boutique Visual Merchandiser is primarily based at the boutique, acting as a key bridge between the Office visual merchandising (VM) planning teams and boutique-level execution. This role is responsible for translating visual merchandising strategies into strong, consistent in‑store execution while maintaining the highest standards of CHANEL’s brand image.

What impact you can create at CHANEL

• Execute and maintain boutique VM in alignment with VM guidelines, brand standards, and market priorities

  
  

• Ensure all windows, in‑store displays, signage, visuals, and point‑of‑sale materials consistently reflect CHANEL’s image, creativity, and excellence.

  
  

• Balance brand aesthetics with commercial impact, demonstrating a clear understanding of how visual merchandising supports sell‑through, client engagement, and overall boutique performance, including during commercial moments and events.

  
  

• Support VM execution for boutique‑based events and activations, working closely with relevant stakeholders to ensure seamless implementation.

  
  

• Act as a VM partner to Fashion Advisors, Boutique Operations, Style Team, and the Boutique Management team, ensuring VM processes are well coordinated and efficiently managed.

  
  

• Train, coach, and regularly communicate with Fashion Advisors and relevant boutique counterparts on VM principles, execution standards, and updates to VM guidelines.

  
  

• Prepare monthly and ad‑hoc VM reports with visual documentation to track execution quality and improvements.

  
  

You are energised by

• Creating and bringing to life meaningful client experiences that embody CHANEL’s luxury codes, creativity, and brand image at the boutique level.

  
  

• Contributing directly to the creation and safeguarding of CHANEL’s brand image, translating vision and aesthetics into impactful visual merchandising execution.

  
  

• Working in a dynamic retail environment where excellence, attention to detail, and high standards are both expected and celebrated.

  
  

• Representing CHANEL with pride, authenticity, and passion, and playing a key role in how the House is experienced by clients every day.

  
  

What you will bring

• Bachelor’s Degree in a related field.

  
  

• Relevant experience in Visual Merchandising, preferably within luxury fashion or fast fashion; experience in adjacent industries such as beauty or lifestyle is also welcome.

  
  

• Strong understanding of boutique operations and VM execution within a retail environment.

  
  

• Fluent in Thai with effective working proficiency in English.

  
  

• Strong communication and interpersonal skills, with the ability to work closely across multiple teams and stakeholder groups.

  
  

• A collaborative team player with a growth mindset, open to feedback, yet capable of operating independently with a strong sense of ownership.

  
  

• Highly organized, detail‑oriented, and able to manage multiple priorities in a fast‑paced retail environment.

  
  

• Flexible and willing to work non‑standard hours such as after work hours or weekends as required to support boutique operations and VM execution.

  
  

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to Chanel.