Sales Capability Manager – KSA National

Our client is a leading FMCG organization seeking a Sales Capability Manager to be based in Jeddah, Saudi Arabia. This role is responsible for strengthening sales execution, building frontline capability, and embedding business strategies across a nationwide sales organization.

The Sales Capability Manager will focus heavily on training, coaching, and field execution, spending 80-90% of the time travelling across 17 branches and working closely with sales teams away from Head Office. This role requires a hands‑on, results‑driven FMCG professional who can integrate seamlessly into the team and operate effectively in the field.

Key Responsibilities

·Own and drive sales capability development and execution excellence across the field force

·Design and deliver on‑the‑job training and coaching programs for frontline sales teams

·Translate sales and business strategies into clear execution standards and behaviours

·Coach and support sales representatives and frontline managers to improve productivity

·Conduct regular field visits, audits, and capability assessments across branches

·Support rollout of new sales initiatives, systems, tools, and processes

·Monitor and improve efficiency and productivity KPIs within predefined timeframes

·Manage multiple projects, vendors, and training agencies

·Work cross‑functionally with Sales, HR, Marketing, and Management teams

·Build strong relationships across a multicultural workforce

·Lead, motivate, and inspire teams while actively developing others’ skills

Requirements

·Bachelor’s degree in Business, Marketing, or a related field (Master’s is a plus)

8-10 years of FMCG sales field experience

·Strong experience in sales execution, operating models, and business strategy implementation

·Proven background in training and sales capability development

·Exposure to Saudi or GCC markets preferred

·Financial background is an advantage

·Project management experience, including handling multiple vendors or agencies

·Strong planning, organizing, and prioritization skills

·Results‑driven mindset with a focus on efficiency and productivity KPIs

·Frontline leadership and people‑development experience

·Excellent communication and relationship‑building skills

·Fluent Arabic and English, spoken and written

·Strong Excel and presentation skills

·Valid driving license

·Systems knowledge preferred

**Due to the high volume of applications, please note that only shortlisted candidates will be contacted. If you do not hear from us within two weeks, kindly consider your application unsuccessful at this time. Thank you for your understanding.**

The SR Group (Dubai) Limited is acting as an Employment Agency in relation to this vacancy.

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