Job Purpose
You will report into the Branch Manager-KSA .As Account Lead – Consumer Tyres, you will be responsible for driving and growing consumer tyre business across the Kingdom of Saudi Arabia,Bahrain Yemen and Algeria. Based in Jeddah, you will lead distributor and key customer relationships, define channel strategies, and deliver sustainable sales growth.
With a strong commercial and consultative approach, you will identify and develop market opportunities, strengthen channel execution, and leverage market intelligence to achieve mid- to long-term business objectives.
Responsibilities:
Market Development – Consumer Tyres
- Develop and execute Bridgestone’s consumer tyre market strategy across all key regions in KSA (Central, Western, Eastern, Southern).
- Work closely with distributors and key retail partners to assess market performance, pricing structures, consumer trends, and channel effectiveness.
- Monitor and respond to KSA-specific market factors, including vehicle parc trends (SUVs and passenger cars), seasonality, road conditions, and SASO regulatory requirements.
- Convert market insights, sell-out data, and consumer behavior into actionable strategies that support business planning and key account growth.
New Business Development & Channel Management
- Identify and develop new consumer tyre business opportunities that deliver sustainable profitability for Bridgestone and its partners.
- Expand presence across retailers, franchise workshops, and regional distribution channels.
- Ensure optimal product mix, size coverage, pricing positioning, and in-market execution across key accounts.
- Build and maintain strong relationships with distributors and major customers to drive brand loyalty and long-term growth.
- Track and communicate competitor activity, pricing movements, promotions, and new market entrants.
Research, Planning & Reporting
- Lead competitive and market intelligence activities covering consumer tyre portfolios, key sizes, pricing tiers, and promotions in KSA.
- Develop and execute annual, quarterly, and monthly sales plans aligned with market targets and regional priorities.
- Monitor market activities including new product launches, seasonal campaigns, and promotional programs.
- Conduct market and retailer reviews to identify emerging consumer demand and new tyre size opportunities, particularly in high-growth SUV segments.
- Share structured market feedback with regional and global teams to support product planning and portfolio optimization.
Qualifications & Experience Required
Education, Master, Other Certification
- Bachelor’s degree in Business Administration, Marketing, Sales, or a related discipline
- Master’s degree (MBA or equivalent) preferred
- Certifications in sales management, channel management, or automotive/tyre industry are an advantage
Experience (Years)
- 6–9 years of progressive experience in sales, account management, or business development
- Proven experience in the consumer tyre, automotive aftermarket, or FMCG sector
- Strong track record managing distributors, key accounts, and retail networks in KSA or GCC
- Experience leading market strategy, pricing, and channel development
Technical Skills
- In-depth knowledge of consumer tyre products, applications, and size management
- Strong understanding of Saudi consumer tyre market dynamics, competitor landscape, and pricing structures
- Experience with sales forecasting, budgeting, and performance tracking
- Advanced proficiency in MS Excel, PowerPoint, and CRM systems
- Ability to analyze sell-in, sell-out, and market data to drive strategic decisions
Language Skills
- Arabic – Fluent (spoken and written)
- English – Fluent / Business professional level
Soft / Behavioral Skills
- Strong strategic thinking and commercial acumen
- Excellent leadership, communication, and negotiation skills
- Ability to influence and manage senior stakeholders and distributor partners
- Results-oriented with a strong ownership mindset
- High level of initiative, problem-solving ability, and decision-making
