Senior Marketing Strategy Manager

Job Summary

The Senior Marketing Strategy Manager will be responsible for developing and executing high-impact marketing strategies that drive brand growth, customer acquisition, and revenue performance. This role combines strategic planning, data-driven insights, and cross-functional leadership to align marketing initiatives with overall business objectives. You will lead market assessments, define go-to-market strategies, and work closely with product, sales, digital, and analytics teams to ensure cohesive execution and measurable outcomes.

Job Responsibilities 1

Develop and implement integrated marketing strategies that support business growth and brand positioning.

Partner with executive leadership to align marketing objectives with overall corporate goals.

Lead annual and quarterly marketing planning processes, including forecasting, budgeting, and performance measurement.

Conduct market research and competitive analysis to identify trends, opportunities, and areas for differentiation.

Translate insights into actionable strategies for segmentation, targeting, and positioning.

Oversee the design and execution of multi-channel marketing campaigns (digital, brand, content, events, partnerships).

Define KPIs, track performance, and optimize campaigns based on data-driven insights.

Manage agency and vendor relationships to ensure strategic alignment and ROI.

Work closely with Product, Sales, and Finance teams to ensure marketing strategies support business development and product growth.

Drive alignment between brand messaging, product positioning, and customer experience.

Champion continuous improvement and the adoption of new marketing tools, technologies, and best practices.

Job Responsibilities 2

Additional Responsibilities 3

Job Knowledge & Skills

Strong analytical and strategic thinking skills.

Proven ability to translate insights into actionable marketing plans.

Excellent communication, presentation, and stakeholder management skills.

Experience managing budgets and external agencies.

Familiarity with digital marketing channels (SEO, SEM, paid social, content marketing).

ERP knowledge preferably SAP functional skills are a requirement to be successful in this role.

Job Experience

Minimum 8 years working experience, 5 years in a relevant supervisory position, 2 years GCC experience is a plus

Competencies
Agility
AI Fluency
Brand Development L4
Brand Strategy L4
Build High-Performing Teams
Build Process and Systems
Drive Cost Optimization
Leadership
Market Analysis L4
Marketing and Brand Management L4
Provide Direction
Quality
Resilience
Speed of Execution
Stakeholder Communication L4


Education
Bachelor's Degree in Marketing or Business Administration
Master's degree in Marketing or Business Administration