Parts, Accessories, and Merchandise (PAM) Sales

Job Overview:

The PAM Sales role is responsible for selling motorcycle parts, accessories, and branded merchandise to enhance customer satisfaction and generate revenue. This position focuses on building customer relationships, managing inventory levels, and promoting products to boost parts and accessories sales.

Key Responsibilities:

Customer Service and Sales:

• Assist customers in selecting and purchasing motorcycle parts, accessories, and branded merchandise.
• Provide product information and offer recommendations based on customers' needs and vehicle specifications.
• Handle inquiries regarding availability, pricing, and compatibility of parts and accessories.

Inventory Management:

• Monitor stock levels of parts, accessories, and merchandise to ensure timely reordering.
• Collaborate with the parts supervisor to maintain optimal inventory levels and manage backorders.
• Organize and label inventory for easy accessibility and efficient customer service.

Promotions and Marketing:

• Promote seasonal or promotional items to drive sales and enhance customer experience.
• Participate in dealership events and assist in setting up displays to showcase new products or promotions.
• Coordinate with the marketing team to develop promotional materials and strategies.

Product Knowledge:

• Maintain up-to-date knowledge of motorcycle parts, accessories, and merchandise for the brands sold by the dealership.
• Attend training sessions to stay informed about new products and sales techniques.

Sales Reporting:

• Track daily sales and maintain records of inventory sold.
• Provide weekly or monthly sales reports to the Parts Supervisor, identifying best-selling items and any gaps in inventory.

Merchandising and Display:

• Set up product displays and ensure merchandise is presented in an appealing and organized manner.
• Rotate stock and update displays to highlight new arrivals and seasonal items.

Key Performance Indicators (KPIs)

Sales Revenue:

• Achieve monthly and quarterly sales targets for parts, accessories, and merchandise.
• Measure revenue growth in comparison to previous periods, aiming for a set percentage increase.

Upselling and Cross-Selling Rates:

• Track the percentage of transactions that include additional or related items (e.g., accessories with parts).
• Aim for a minimum upsell rate to drive additional revenue and enhance customer experience.

Customer Satisfaction:

• Maintain high customer satisfaction scores through positive feedback and survey results.
• Set a target satisfaction score, reflecting a commitment to excellent customer service.

Inventory Accuracy and Turnover:

• Achieve target inventory turnover rates to ensure stock freshness and prevent overstocking.
• Monitor slow-moving items and collaborate with the team to develop strategies to move excess inventory.

Display and Stock Availability:

• Ensure that 95% of stock items are always displayed and available to customers.
• Regularly rotate and organize displays to promote seasonal items and special offers.

Order Fulfilment and Processing Time:

• Target a minimum lead time for order processing and customer order fulfilment.
• Measure efficiency and accuracy in processing customer requests and completing transactions.