Loyalty Specialist

Premium Solutions Consultancy is hiring for a well-known group in the entertainment industry(Cinemas)

Position: Loyalty Specialist
Contract Duration: 3 months (extendable)
Location: Qatar
Job Description:

1. Strategic Planning
   • Develop and execute an annual Loyalty marketing plan to drive enrollment and increase engagement.
   • Design and implement targeted loyalty campaigns to boost admissions growth.
   • Conduct data analysis to understand customer behaviours and enhance future campaigns.
   • Regularly review and stay updated on loyalty trends, integrating insights into planning.
2. Marketing
   • Deliver loyalty marketing campaigns on time and within budget to influence customer behaviour and increase sales.
   • Keep loyalty sections on the website and app updated and aligned with customer needs.
   • Coordinate with the Marketing team and Creative agency for relevant artworks and collateral, ensuring adherence to brand guidelines.
   • Communicate loyalty POS production requests and ensure timely delivery to cinemas.
3. Analytics & Reporting
   • Provide detailed analysis of performance (enrolment, earning, redemptions, revenue) and identify opportunities for improvement.
   • Monitor campaign effectiveness and suggest enhancements.
   • Analyse revenue impact and develop a monthly dashboard with key loyalty KPIs.
4. Loyalty Program Management
   • Serve as the main point of contact.
   • Train operations and call center teams on NPC processes.
   • Coordinate with IT to implement promotions and improve customer experience.
   • Setup automated communications and manage at-cinema execution of loyalty campaigns.
   • Handle any NPC-related issues or complaints.

Qualifications, Experience & Skills:
• Degree in Marketing, CRM, or related field.
• 3-5 years of experience in managing loyalty programs with a strong focus on data analysis.
• Bilingual in English and Arabic.
• Strong knowledge of movie culture.
Functional Competencies:
• Proficiency in email marketing and use of emailing tools.
• Advanced knowledge of Excel and PowerPoint.

Interested and qualified candidates are invited to forward their CVs to recruitment@premiumsolutions.qa. Please mention the position applied for in the subject line.