B2B Graphic Designer

Location: Remote
Working Hours: EST (U.S. Hours)
Engagement: Full-Time | Independent Contractor

We’re hiring a B2B Graphic Designer who knows how to design for performance — not just aesthetics.

This role is focused on creating high-converting static ad creatives for cold audiences across:

• LinkedIn
• Meta (Facebook/Instagram)
• Google Display

You’ll take messaging, ICP insights, and campaign strategy — and turn them into creatives that drive clicks, engagement, and conversions.

If you understand that design = performance + psychology + testing, this role is built for you.

• Design high-converting B2B ad creatives for:
  • LinkedIn Ads
  • Google Display Network
  • Meta Ads Manager
• Translate messaging into clear, scroll-stopping visuals
• Create multiple variations for:
  • Headlines
  • Layouts
  • CTAs
• Design assets in multiple sizes/formats

• Turn ICP insights into creative direction
• Understand B2B buyer psychology
• Design with:
  • Attention hierarchy
  • Clarity of message
  • Strong CTA placement
• Support A/B testing across creatives
• Iterate based on performance data

• Work closely with marketing and demand gen teams
• Align creatives with:
  • Campaign goals
  • Messaging frameworks
  • Funnel stages
• Contribute ideas during campaign brainstorming
• Improve creatives based on performance feedback

• Manage multiple projects and deadlines
• Build reusable:
  • Templates
  • Creative systems
  • Asset libraries
• Ensure consistent brand quality across campaigns
• Improve speed and efficiency of creative production

• Use tools like:
  • Midjourney
  • Adobe Firefly
  • ChatGPT
• Accelerate:
  • Ideation
  • Concept creation
  • Creative iteration

• You design for clicks and conversions, not just visuals
• You understand B2B audiences and cold traffic behavior
• You think in:
  • Messaging
  • Hierarchy
  • Performance
• You enjoy testing and improving creatives over time
• You can translate strategy into design

• 3+ years designing B2B ad creatives
• Strong portfolio showing:
  • LinkedIn ads
  • Meta ads
  • Display creatives
• Expert in:
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • OR Canva
• Strong understanding of:
  • Conversion-focused design
  • Visual hierarchy
  • CTA placement
• Experience using AI tools for creative workflows

• Experience with:
  • Performance marketing teams
  • Demand generation campaigns
• Understanding of:
  • CTR
  • CPC
  • Conversion rates
• Motion graphics / animation experience
• SaaS, tech, or B2B marketing background
• Familiarity with:
  • ClickUp
  • Asana
  • Notion

• Review campaign briefs and messaging
• Design multiple ad variations
• Collaborate with marketing on creative direction
• Iterate creatives based on performance
• Organize and update asset libraries
• Prepare creatives for launch across platforms

In short:
You turn strategy → creatives → performance outcomes.

• Creative-driven CTR improvement
• Conversion rate impact from design
• Performance of A/B tested creatives
• Speed and volume of creative output
• Alignment with campaign goals

• Direct impact on marketing performance and revenue
• Work closely with growth and demand gen teams
• High ownership of creative output
• Opportunity to test and iterate constantly
• AI-integrated creative workflow

• Initial Screening (Pavago)
• Portfolio & Creative Review
• Client Interview
• Final Interview

If you’re a designer who:

• Thinks in performance, not just aesthetics
• Understands B2B marketing psychology
• Loves testing and improving creatives

This role is a strong fit.