الوصف الوظيفي
THE ROLE
tkxel is looking for a B2B Content Marketer who understands what moves buyers not just what reads well. Researching and writing on complex technical topics, building the assets that support the pipeline, and producing the kind of content that earns trust from ICPs before they've spoken to a salesperson.
This is a marketing role first. You think about buyer journeys, funnel stages, and what a piece of content is supposed to do commercially, not just whether it's well-written. You can take a positioning brief and turn it into a technical blog that ranks, a case study that closes, and a LinkedIn carousel that drives profile visits without being directed step by step.
WHAT YOU'LL OWN
Blog & long-form
Publication-ready with minimal revision cycles
Case studies
Intake interviews through to design-ready draft, independently
Sales enablement
One-pagers, solution briefs, email templates client-facing quality
LinkedIn & X
Company page content plus executive thought leadership support
Presentations
Executive-ready decks with structured narratives, fast turnaround
Content ops
CMS publishing, content calendar, GA4 performance reporting
RequirementsWHAT WE NEED
3–4 years in B2B content marketing, ideally in tech, SaaS, or professional services
Strong grasp of content's commercial role funnel stages, buyer intent, ICP messaging
Ability to research and write credibly on technical topics: AI, cloud, cybersecurity, software engineering, digital transformation
Native-level English writing and editing grammar, structure, and narrative clarity are non-negotiable
SEO fundamentals: keyword placement, meta titles, H-tag hierarchy, search intent mapping
Presentation and deck creation structured narratives, not bullet-point dumps
CMS proficiency for end-to-end publishing (Wordpress)
Fluent use of AI writing tools as accelerants, not substitutes for marketing judgment
Self-managed across 8–12 concurrent pieces without daily direction
PREFERRED QUALIFICATIONS
Experience producing content for B2B audiences: CIOs, CTOs, VP Engineering, or Digital Transformation decision-makers
Portfolio including long-form technical content (blogs, whitepapers, case studies) and presentation decks
Familiarity with GA4, Google Search Console, and basic content performance analytics
Experience with case study production including SME intake interviews
Understanding of content funnel stages (TOFU, MOFU, BOFU) and how formats serve buyer intent
THE BARYou know what a ICPs cares about and why your content should reach them before a competitor’s does. You use AI daily but know when it’s wrong technically and commercially. A blog isn’t done because it’s well-written; it’s done when it earns a reader and moves them forward. If that’s how you think about content, this role is for you.
لقد تمت ترجمة هذا الإعلان الوظيفي بواسطة الذكاء الاصطناعي وقد يحتوي على بعض الاختلافات أو الأخطاء البسيطة.
