CRM & Data Specialist | Casablanca (Morocco)

M-automotiv relies on a cooperation-driven culture, where trust, teamwork and employee well-being shape everyday work practices. The company promotes a close management approach focused on guidance, empowerment and strong human relationships. This collaborative foundation is supported by a strong competitive mindset, emphasizing performance and results. Innovation and organizational aspects, while more moderate, contribute to agility, structure and operational efficiency.

Missions and tasks:

- Administration and configuration of the CRM platform
- Qualification and segmentation of customer databases
- Monitoring data quality and consistency
- Automation of follow-up flows and workflows
- Building and updating KP dashboards
- Analysis of customer behavior and life cycles
- Monitoring CRM campaign performance
- Production of regular reports for management
- Data collection, cleaning, and structuring
- Populating and maintaining data pipelines
- Participation in projects for integrating third-party sources
- Staying updated on data best practices (GDPR, governance)
- Writing user guides and support materials
- Local support for sales teams
- Participation in the onboarding of new employees

Education:

• Bachelor's degree (Bac+3) in computer science, Big Data, Data Analysis, or equivalent (Licence, Licence Pro, DUT..). A specialization in CRM/Business Intelligence is a plus.

Experience:

• Junior profile with 1 to 2 years of experience (internship or significant apprenticeship accepted). Initial exposure to a CRM tool in a professional context is appreciated.