Brand Manager | Casablanca (Morocco)

As part of strengthening our Marketing team, we are looking for a Brand Manager for the following responsibilities:

Competitive intelligence and market analysis:

• Ensure competitive intelligence and analyze consumer behavior to sense market trends.
• Commission and monitor qualitative and quantitative market studies: consumer tests, analysis of consumer and distributor panels, qualitative studies on brand-related identifiers, brand perception measurements...
• Gather product-related information (sales performance, consumer attitudes...) to define possible improvements.
• Predict the adaptation and positioning of brand products according to market segments and analysis of results.

Definition of a brand development strategy:

• Identify the brand development strategy for the coming years, taking into account the different product life cycles.
• Develop mix strategies per product line, associated budgets, and sales forecasts.
• Ensure the consistency of the brand, range, segmentation, packaging, communication...
• Define the brand's digital strategy: brand website, sales website, community website, social media pages or accounts, mobile applications, ...
• Ensure the proper positioning and consistency of the company's brands.
• Develop e-influence and e-reputation strategies with the social media manager.
• Manage the brand architecture and its variations.

Implementation of marketing actions:

• Communicate about the brand through multi-channel communication campaigns, ensuring consistency with the group's overall media strategy.
• Coordinate the implementation of the on- and off-line brand strategy in advertising campaigns.
• Develop partnerships (media, advertisers, distributors...) to increase sales or brand awareness.
• Work on the visual and graphic identity of the brands, particularly on- and off-line logos, and optimize brand communication.
• Develop launch plans and monitor the development of new products, acting as the interface and coordinator for the departments concerned.
• Support and animate the sales and distribution network for the products.
• Negotiate and coordinate operational marketing actions with partners and clients.
• Develop and manage the brand's storytelling.
• Ensure that brand communications comply with current regulations.

Organization of events:

• Ensure the planning and coordination of brand events, including conferences and promotional events.
• Develop creative concepts for events to strengthen brand awareness and consumer engagement.
• Collaborate with external service providers, such as event agencies, caterers, equipment suppliers, and venues, to ensure the smooth running of events.
• Manage event budgets, including cost estimation, expense tracking, and contract negotiation.

Budget management and indicator tracking:

• Track turnover by segment.
• Manage budgets for all elements of the marketing mix.
• Track and evaluate results (KPIs).
• Utilize consumer data and insights. 

Education:

• A Master's degree (Bac +5 or higher) is expected, ideally in Marketing or a related field, to acquire the necessary theoretical foundations and analytical skills.

Experience:

• Professional experience of 3 to 5 years in a similar role, preferably in the Distribution sector, has allowed you to develop a solid understanding of market challenges and brand promotion mechanisms.

Skills:

• Good knowledge of various marketing research techniques
• Proficiency in English, as international contacts are frequent
• Advanced proficiency in Microsoft Excel
• Rigor and management skills to ensure effective budget tracking
• Good writing and communication skills to intervene effectively
• Open-mindedness and curiosity to sense market trends, ability to project into the future to understand its developments
• Decision-making and conviction strength, to move projects forward and convince internally of the soundness of choices
• Creativity, to bring new ideas in brand image development or, more broadly, in brand creation context
• Analytical and synthesis skills, particularly in market research
• Teamwork spirit, to interact positively internally with all concerned departments.
• Patience and persistence are also among the required qualities to achieve satisfactory results