Marketing Specialist

Marketing Specialist Duties and Responsibilities.

• Market Research

Analyze market trends, competitors, and customer behavior

Identify opportunities for growth or new campaigns

Monitor Industry developments

• Campaign Development

Plan and execute marketing campaigns (digital, print, social media, etc.) in coordination with the CEO.

Coordinate with design, content, and advertising teams

Target specific audiences based on market research

• Content Creation & Management

Create or supervise marketing content (blogs, social post, ads, emails)

Ensure brand consistency across all channels

Develop Promotional Materials and Presentations

• Digital Marketing

Manage SEO/SEM (Search Engine Optimization/Search Engine Marketing) strategies and optimize website traffic

Run social media, SMS and Google ad campaigns

• Staying Update

Keeping abreast on the latest marketing trends and technologies. 

• Collaboration

Work with sales, product and design teams

Support product launches, events and public relations

Coordinate with external vendors, influencers or agencies

• Reporting

Prepare reports on campaign performance, highlighting key findings and recommendations for improvement on weekly basis or whenever needed

• Any other duties assigned maybe required by the CEO

• Skills

Creativity

Adaptability

Problem-solving 

Critical thinking