MAJOR ACCOUNTABILITIES:
Campaign Development:
i) Assist in planning, creation, and execution of marketing campaigns to drive brand awareness and engagement. This applies for the Toby's Estate brand as well as its various products and services, including but not limited to the mobile app, catering, popups and special collaborations, etc.
ii) Ensure consistent brand messaging across all channels and touchpoints (social media, mobile app, delivery portals, channels of business partners such as malls)
Market Research:
i) Conduct market research to understand customer needs, industry trends locally, and competitive landscape
Content Creation:
ii) Develop marketing materials (brochures, social media posts, etc.) to support campaigns and various business needs
Public Relations:
i) Research and onboard brand ambassadors. Maintain and strengthen relations with pre-existing ones to engage them in rolling out brand communications as and when needed
ii) Event Coordination: Plan and execute PR events or product launches together with other departments
Performance Analysis:
i) Track and analyze campaign/event performance, adjusting strategies based on learnings
Collaboration:
i) Work closely with internal stakeholders in operations, mobile app, customer service, catering, purchasing, finance, and projects teams to align marketing efforts with business goals