The Juice & Beverages Sales Supervisor is responsible for overseeing the daily
operations of the field sales team, driving product availability, visibility, and volume in
assigned territories across Kuwait. This role ensures sales targets are met while
maintaining excellent relationships with retail and HORECA clients
Key Responsibilities
Team Supervision & Field Operations
Supervise and support a team of sales representatives and merchandisers in the
assigned region.
Ensure daily visit plans, route adherence, and proper execution of sales targets.
Sales & Distribution Execution
Ensure product availability, freshness, and visibility across key outlets (e.g.,
supermarkets, convenience stores, Coops, schools , hotels).
Monitor and improve shelf share, planogram compliance, and in-store branding.
Performance Monitoring & Reporting
Track daily and weekly sales performance vs. targets.
Provide performance feedback and guidance to team members.
Prepare and submit sales reports, market feedback, and competitor insights to
management.
Client Relations
Build and maintain strong relationships with key store managers and purchasing
staff.
Resolve customer complaints, order issues, or service gaps promptly.
Promotions & Trade Marketing Support
Execute promotional activities and sampling campaigns.
Coordinate with the marketing team for activations and new product launches.
Education: Diploma or bachelor’s degree in business, Marketing, or related
field.
Experience:
o Minimum 3–5 years of experience in FMCG field sales, preferably in
beverages.
o Prior supervisory or team-leading experience is a strong advantage.
o Knowledge of the Kuwaiti retail and HORECA sector is essential.
Skills & Competencies
Strong leadership and team management skills.
Good understanding of sales operations, route planning, and POS materials.
Familiar with Kuwait’s co-op society system and retail dynamics.
Good communication skills in English and Arabic.
Proficiency in Microsoft Excel / Sales reporting tools.
Refreshment Trading is a limited liability company operating within the Food and Beverage sector. The company specializes in the manufacturing, supply, and distribution of soft drinks, juices and water under brand names Coca Cola, Sunkist and Arwa. Refreshment Trading is a private company.