Develop and maintain strong relationships with key clients, acting as their senior strategic advisor and primary point of contact, with a deep understanding of clients’ business models, commercial objectives, industry dynamics, competitive landscape, and target audiences.
Lead the development of comprehensive, insight-driven social media strategies that align with clients’ business and marketing objectives, ensuring integration across paid, owned, and earned channels.
Oversee the strategic planning and optimisation of social media campaigns, ensuring clear KPIs, measurement frameworks, and continuous performance improvement.
Provide data-backed recommendations through analysis of performance metrics, market research, audience insights, and industry benchmarks to refine strategies and drive growth.
Lead and mentor account teams with a strong emphasis on strategic thinking, business acumen, and performance accountability, ensuring high-quality strategic output across all accounts.
Foster a collaborative and strategy-first team culture, promoting innovation, professional development, and knowledge sharing across departments.
Conduct performance evaluations and provide structured feedback to team members, focusing on strategic contribution and client impact.
Identify new business opportunities by analysing market trends, client needs, and competitive gaps, actively contributing to the agency’s growth strategy.
Participate in new business pitches, strategic presentations, and proposal development, crafting compelling strategic narratives and growth plans.
Track account profitability and revenue growth, identifying opportunities for strategic upselling, cross-selling, and long-term account expansion.
Stay abreast of social media trends, platform developments, emerging technologies, and industry best practices, translating them into actionable strategic opportunities for clients.
A BSc/BA in advertising, design, or a related subject will be regarded an asset; an MSc/MA will be considered an asset.
Minimum 10 years experience of related experience Proven experience in leading strategic planning for high-profile or multi-channel accounts.
In-depth knowledge of social media platforms, best practices, and emerging trends.
Strong analytical capabilities and experience using data to inform strategic decision-making.
Ability to work in a fast-paced, deadline-driven environment.
Own and drive account profitability, with full accountability for revenue growth, margin performance, cost control, and overall financial health of assigned accounts; proactively identify opportunities to improve efficiency, optimize scope, and maximize long-term value for both the client and the business.
Strong problem-solving and decision-making abilities.
Strategic Thinking Excellent organizational and time management skills.
Relationship Management Integrity Strong leadership, team management, and project management skills.
