Territory Sales Executive (Contract)

Position: Territory Sales Executive (Contract)
Experience : 2 to 4 years

Job Type: Contract
Location: PAN India (Please indicate preferred Indian states)

Role Overview

The Territory Sales Executive (TSE) is responsible for executing the sales and demand generation plans in the assigned geography under the guidance of the Territory Business Manager (TBM). The role focuses on retail servicing, product promotion, DG execution, and accurate reporting, ensuring product availability, visibility, and farmer engagement to drive liquidation and sales growth.

This is an execution‑oriented role, ideal for early‑career professionals looking to build strong foundations in agri‑input sales and rural market operations.

Key Responsibilities

1. Retail & Market Execution

• Service assigned retailers as per the beat plan to ensure consistent market presence.
• Promote company products to retailers, ensuring correct recommendations to farmers.
• Support achievement of secondary sales and liquidation targets for the territory.
• Ensure proper product visibility, availability, and brand presence at retail counters.

2. Distributor Coordination

• Coordinate with distributors for order placement, stock availability, and timely supplies.
• Assist in tracking retailer-wise sales and collections as guided by the TBM.
• Support reconciliation of invoices and basic documentation.

3. Demand Generation (DG) Support

• Execute DG activities such as:
  • Farmer meetings
  • Field demonstrations
  • Field days and village contact programs
• Educate farmers on product usage, benefits, and application practices.
• Collect farmer feedback on crop performance, pests, and competitor products.

4. Market Intelligence & Reporting

• Collect and share market intelligence on crops, pests, farmer practices, and competition.
• Maintain accurate daily reports on:
  • Retail visits
  • DG activities conducted
  • Sales and stock movement
• Update the TBM regularly on market developments and execution status.

5. Stakeholder Engagement

• Build healthy working relationships with retailers, farmers, and local influencers.
• Support TBM in coordinating with KVKs, agri officers, and local institutions for DG activities.
• Represent the company professionally in the market at all times.

6. Learning & Capability Building

• Develop product, crop, and pest knowledge through on‑the‑job learning and training programs.
• Understand company processes, schemes, pricing, and channel policies.
• Continuously improve selling, communication, and farmer interaction skills.

Qualifications & Experience

• Bachelor’s Degree/Master's Degree in Agriculture (BSc Ag, BTech Agri, or equivalent) OR MBA ABM / PGD ABM
• 2-4 years of experience in agro‑inputs sales / rural marketing / field roles
• Fresh graduates with strong field orientation are encouraged to apply

Required Skills & Competencies

• Basic understanding or interest in crop, pest, and agri‑input products
• Good communication skills in English and the local language
• Willingness to do extensive fieldwork and rural travel
• Positive attitude, learning mindset, and execution discipline
• Basic numerical and reporting skills

Success Indicators (KPIs)

• Achievement of assigned secondary sales and liquidation targets
• Quality and consistency of retail coverage and DG execution
• Accuracy and timeliness of market reports
• Improvement in product visibility and farmer awareness
• Feedback from TBM and channel partners