SME Trainer- Media Effectiveness

We are seeking a highly skilled and passionate SME Trainer – Media Analytics with a strong background in digital media performance and Media analytics. This role is ideal for a professional with hands-on experience in Search, Social, Display, Programmatic media channels, combined with deep technical capabilities in SQL, Excel, Tableau, Power BI, and Python.

Job Description:

• Design and deliver training modules on media analytics concepts, tools, and platforms.

  
  
  

• Serve as a Subject Matter Expert (SME) on digital media performance – including Search (Google Ads, Bing), Social (Meta, LinkedIn, X), Display, and Programmatic channels (DV360, The Trade Desk).

  
  
  

• Guide cross-functional teams on campaign measurement frameworks, KPI tracking, attribution modeling, and media optimization.

  
  
  

• Mentor analysts and managers on best practices in reporting, dashboarding, and insight generation.

  
  
  

• Develop and maintain internal documentation, SOPs, and knowledge libraries for media analytics workflows.

  
  
  

• Create case studies and real-world projects for hands-on training sessions.

  
  
  

• Collaborate with data engineering, media, and strategy teams to identify gaps and improve training effectiveness.

  
  
  

• Lead technical workshops in SQL, Python (for data cleaning, automation, modeling), Tableau/Power BI (dashboard creation), and Excel (advanced functions, macros).

  
  
  

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