Senior Content Writer

Company description About the Company: Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marke ng firms in India. We specialize in data-driven marketing, covering a spectrum of solutions across paid marketing, performance content, media planning, programmatic and data science & analysis. Our client roster includes some of the biggest brands across ver cals, ranging from BFSI (Banking, Financial Services, & Insurance), Fashion, and Entertainment to FMCG (Fast-moving Consumer Goods) and Hospitality.   The employee strength across our 3 loca ons in India is around 700+. Performics India provides the necessary exper se, support, feedback, and ecosystem needed for an employee’s duties, role and growth in the organisation. Overview About the Role: As a BFSI content writer, you will be responsible for crea ng unique, error-free and engaging content for the required niche. As a part of the Performance Content team at Performics India, you will play an important role in mee ng the content needs of leading finance brands. You will be required to coordinate with Content Strategists and Project Teams to ensure the delivery of relevant and user friendly finance content. Responsibilities:  Conduct research on the financial industry/product/company  Conduct keyword research for SEO (Search Engine Opmisation) and prompt engineering for GEO (Generative Engine Opmisation)  Write financial on-page articles, industry category pages, and product development pages  Write unique and engaging headlines and body content for finance webpages  Ensure thoroughness and factual accuracy of any research and content generated  Ensure the efficient use of prompts to boost research and content genera on via AI (Artificial Intelligence)  Use tools like Google Keyword Planner and SEMrush to opmise performance and marketing impact Qualifications Requirements:  0-2 years of experience in writing long-form finance content for digital platforms  A graduate with a very good command over spoken and written English  Creative idea ng, proofreading and research skills  Ability to understand and write informa ve, formal financial content  Natural affinity towards the BFSI landscape  Natural curiosity towards learning and adap ng to the latest developments in the writng and marke ng environments  Good with handling digital tools, apps, and so ware involved in content genera on and associated marketing agencies  Keenness towards working and collabora ng with a diverse team of talented peers and mentors