Principal Product Manager

Fam is India’s first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ young users in India to kickstart their financial journey super early in their life.
We’re reimagining how the next generation experiences fintech—going beyond payments to build a lifestyle brand that blends money, identity, and everyday experiences into one seamless, intuitive journey.
Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors.

As a Principal Product Manager - you will own and drive the core growth engine of the product - you will own the charter of making the product habit-forming, sticky, and deeply engaging for users.

This is a high-impact role where you will combine data, user psychology, and product thinking to build scalable growth systems. You’ll be responsible for designing experiences, habit-forming loops, and high-performing funnels that drive meaningful user behaviour and long-term retention.

If you enjoy solving complex problems, thinking in terms of systems and loops (not just features), and building products that users keep coming back to — this role will give you both ownership and scale.

On the Job -

• Own end-to-end growth charter on FamApp: acquisition, onboarding, KYC, activation, and early retention.
• Define acquisition strategy from a product lens: Build scalable growth loops across organic and paid channels.
• Design onboarding journeys: Segment users and personalize onboarding flows to maximize activation.
• Improve engagement & retention: Use behavioral insights and data to build habit-forming user journeys.
• Collaborate cross-functionally: Work closely with Marketing, Brand, Design, Engineering, and Data teams.
• Optimize growth efficiency: Partner with data teams to improve CAC efficiency and maximize LTV.
• Run experiments: Continuously test and iterate on growth hypotheses through A/B testing and cohort analysis.
• Drive product thinking: Balance growth with user experience to avoid spammy or short-term tactics.
• Full stack builder mindset - familiarity with AI tools, can ship small feature to production. Prototyping using AI tools and collaborates by show and tell.

Must-haves (Min. qualifications)

• 8–10 years of Product Management experience in B2C / consumer products.
• Strong experience in solving problems around growth, engagement, and retention, especially in high-frequency user products.
• Proven track record of owning and improving end-to-end growth funnels (acquisition → onboarding → activation → retention) 
• Experience building gamification-led experiences (rewards, streaks, challenges, referrals, incentives, etc.)
• Strong understanding of user behavior, psychology, and habit-forming loops -Experience working on CAC → LTV optimization and driving measurable business outcomes.
• Strong understanding of performance marketing + product-led growth (PLG) -Experience building and scaling organic growth loops (referrals, virality, network effects)
• Partnered closely with Marketing, Design, Engineering, and Analytics teams while owning product outcomes.
• Experience mentoring and guiding PMs or cross-functional pods.
• Strong analytical skills — comfortable with funnel analysis, cohort analysis, and experimentation (A/B testing)

Good to haves

• Experience in FinTech / Payments / Banking products.
• Background in gaming, gamification, or high-engagement consumer platforms (fantasy sports, social apps, content platforms, etc.) 
• Strong exposure to behavioural design frameworks and habit-forming product principles.
• Experience working on 0→1 products or scaling products from early to growth stage.
• Familiarity with AI tools and workflows for rapid prototyping, experimentation, and shipping small features. Understanding of data infrastructure and experimentation platforms (Mixpanel, Amplitude, GA, etc.)
• Prior experience in mentoring PMs or leading small product pods.
• Strong product intuition with exposure to global consumer products and best-in-class engagement patterns.