PG India - Senior Content Writer

Company description Digitas is a global digital-first marketing and transformation agency under Publicis Groupe. It focuses on helping brands grow through data, technology, and customer experience (CX) Overview What you’ll own: • High-quality, brand-aligned content across formats • Tone adaptation across multiple brands and audiences • SEO-driven content planning and execution What makes you stand out: • Excellent command of English (non-negotiable) • Strong understanding of search intent and content performance metrics • Ability to create content that ranks across platforms, not just search engines • Smart use of AI tools for research, structuring, and optimization Responsibilities Must-have for the role • Strong working knowledge of analytics, SEO, and performance tools • Practical use of AI / LLMs to improve speed, accuracy, and output quality • Data-first thinking and comfort working with performance metrics • Curiosity, adaptability, and a continuous learning mindset