Paid Media Specialist

WHAT YOU'LL DO

As the Paid Media Specialist, you will drive effective local media by setting goals, defining audiences, and choosing the right channels. You ensure strong campaign execution and continuous optimization, working with partners and agencies to deliver aligned, impactful media activation in defined budgets.

Key Responsibilities include :

Campaign Execution & Daily Operations

• Set clear goals, define target audiences, and select the most suitable platforms and channels for your markets
• Own the day‑to‑day execution of local paid media channels  (Eg. Instagram, Facebook, Pintrest, Snapchat, Whatsapp)
• Set-up Whatsapp marketing for RIN & develop robust channel activation plan.  
• Execute campaigns in assigned local channels in line with the media plan and budget allocation

Performance Monitoring & Reporting

• Monitor channel performance and proactively suggest optimizations to the Paid Media Lead based on results and local insights.
• Ensure campaigns are activated in line with global KPI frameworks, best practices, and reporting standards

Cross‑Functional & Agency Collaboration

• Collaborate closely with key media contributors e.g. Marketing manager, Strategy & Media Manager, Full Funnel Media lead, Agency Partners.

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WHO YOU ARE​

We are looking for colleagues with:

• Degree in Marketing, Comms., Business or related field
• Strong knowledge of paid media channels, particularly social media platforms.
• Strong analytical, structured and strategic thinking abilities
• Excellent communication skills and high proficiency in English (local language skills advantageous)
• 5-7 years’ experience in digital & retail marketing, with strong focus on social channels, OTT lead marketing, OOH & DOOH, affiliate marketing, offline media channel marketing.
• Experience managing campaigns in social, search, or local paid media platforms

WHO WE ARE​​

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ ​ 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ ​ 

WHY YOU’LL LOVE WORKING HERE ​​

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​​ 

• You will receive 25% off H&M Group brands; H&M, COS, Monki, Weekdays, Arket, & Other Stories 
• We are an inclusive company where you are encouraged to be yourself at work 

This is a full time position. Apply by sending in your CV in English as soon as possible, but no later than May 24th, 2026. Due to data policies, we only accept applications through career page.