Marketing Planning Manager - GI Prima

MAIN PURPOSE OF THE ROLE

Implement a marketing and sales strategy for one of the organization's most complex, critical, and strategically significant brand to meet established sales & market share targets.

JOB RESPONSIBILITIES

• Lead medico-marketing initiatives, campaign plans and manage pill-plus services as supporting ecosystem of the leading brand of Abbott India Ltd.
• Collaborate with stakeholders across the organization to drive commercial objectives with ownership.
• Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance effectively to market assigned products/services.
• Monitor, analyze, and evaluate domestic and international market trends, customer feedback, consumer behavior, and competitor activity to identify market opportunities for the product/service.
• Consult with other areas of the organization (e.g., production, R&D) to implement these changes.
• Prepare sales forecasts and budgets. Monitor sales volume, revenues, and costs against forecasts.
• Adapt plans to improve the sales performance of the product/service.
• Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.

QUALIFICATIONS

Education level Major / Field of Study or Equivalent
Associate’s Degree (± 13 years)
Master’s Degree (± 18 years) in Marketing

Experience / Background
Minimum 8 years