Marketing Manager

MAIN PURPOSE OF ROLE
Summarize the main purpose of the role.
Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.
 
MAIN RESPONSIBILITIES
•    Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
•    Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
•    Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
•    Identify product/service changes to meet customer needs.
•    Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
•    Prepare sales forecasts and budgets.
•    Monitor sales volume, revenues and costs against forecasts.
•    Adapt plans to improve the sales performance of the product/service.
•    Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.
 
 
QUALIFICATIONS
 
Education
Education Level    Major/Field of Study    Or    Education Level
Associates Degree (± 13 years)        ☐     
Masters Degree (± 18 years)    in Engineering    ☐     
 
Experience/Background
Experience    Experience Details
Minimum 4 years