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Manager – PR - Roles and responsibilities
About the Role
LTSCT is looking for a seasoned Public Relations professional to lead, shape and execute company’s PR& Media strategy. The role requires an experienced senior professional who understands the PR & Media dynamics. A high level of ownership, proactiveness, and the capacity to develop and drive projects independently to a successful conclusion must be demonstrable. The role demands deep expertise in corporate storytelling, technology positioning, media relationship and reputation management to strengthen LTSCT’s brand presence across India, US, Europe and Japan
Roles and Responsibilities
Develop and execute comprehensive PR strategies aligned with LTSCT’s brand, business goals, and leadership vision.
2) Media Relations:
Build and sustain relationships with key journalists, industry analysts, and media outlets across technology, business, and trade domains—both in India and globally.
Position LTSCT executives as industry thought leaders through strategic media placements, interviews, op-eds, and speaking opportunities.
4) Content Creation: Write and edit press releases, speeches, articles, and other communication materials. Ensure all content is clear, engaging, and consistent with the organization's voice.
5) Crisis Management: Handle any PR crises that arise, managing communication to mitigate damage to the organization’s reputation. Develop crisis communication plans and manage media responses during emergencies.
6) Event Planning: Organize and oversee events such as press conferences, product launches, and promotional activities. Ensure events are executed smoothly and align with PR objectives.
7) Agency & Stakeholder Management:
Manage PR agencies, and cross-functional teams to ensure consistency and quality in messaging and brand tone.
8) Research and Analysis: Conduct research to understand public perception and market trends. Analyze the effectiveness of PR campaigns and adjust strategies as needed.
9) Internal Communication: Work with internal teams to ensure consistent messaging and to keep employees informed about company news and initiatives.
10) Stakeholder Communication: Manage communication with various stakeholders including business units, customers and partners, ensure their needs and concerns are addressed effectively.
11) Analytics Reporting: Gather and prepare regular reports on PR activities, media coverage, and campaign performance. Provide insights and recommendations based on these reports.
Educational Background
Bachelor’s degree in PR, Media, Communication journalism or a related field.
Experience:
Qualifications and Experience
Skills and Competencies:
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