Skill required: Delivery - Digital Analytics
Designation: I&F Decision Sci Practitioner Manager
Qualifications:Any Graduation
Years of Experience:13 to 18 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.
Digital analytics are quantitative measurements of the performance of online content, including advertising campaigns, social media, and websites.
What are we looking for? • At least 10-12 years of experience in managing analytics delivery. End to end understanding of analytics lifecycle and experience in Data Management, Business Intelligence, Customer Insights & Reporting with high exposure to international clients (in direct client facing roles)
• Experience in Analytics delivery, stakeholder management, project management, demand prioritization, resource allocation
• Strategic thinker with excellent skills in planning, team leadership and client communications
• Strong knowledge and working experience in Marketing Platforms, especially in Analytics
• Strong aptitude in working and generating insights from diverse data sources – digital, social, campaign, CRM, and broader marketing analytics datasets
• Familiar with data querying and manipulation – SQL, Big Query
• Hands-on experience in designing analytics implementation solutions
• Knowledge of CPG/Tobacco industries
• Working knowledge of visualization tools like Tableau / Power BI/Data Studio
• Familiarity with offline data, survey, CRM and transaction datasets
• Hands on experience in Adobe Analytics
• Consumer insights using Kantar Track
• Social Media tools like Talk walker and Hootsuite
• Excellent Power point and communication skills (verbal and written)
• Ability to understand the business context
• Strong team player and excellent problem-solving skills
• Ability to work in a global collaborative team environment
• Attention to detail and ability to work in high pressure environment
Roles and Responsibilities: • Responsible for managing delivery across multiple analytics workstreams such as digital analytics, social media analytics, SEO, consumer insights, reporting and dashboards
• Understand the business, industry context and apply digital and marketing analytics concepts to provide business solutions. Understand functional and technical requirements from the client
• Prepare insights from various digital, marketing and CRM data sources. Present actionable recommendations to senior stakeholders • Lead strategic analytics delivery for clients across the globe. Ensure quality assurance of all work products by team, adherence to delivery timelines and contractual SLAs
• Drive value adds to the client by undertaking right projects and measuring impact (uplift in engagement etc)
• Manage a team of analysts. Responsible for mentoring, planning career growth for the resources • Establish best project management practices, leverage tools to track tasks and issues
