الوصف الوظيفي
This role is for one of the Weekday's clients Salary range: Rs 3000000 - Rs 5000000 (ie INR 30 - 50 LPA) Min Experience: 5 years Location: Mumbai JobType: full-time We need candidates with more relevant B2C digital app/platform experience, specifically involving 0-1 / 1-10.
Key Responsibilities: 1.
Growth Strategy & Execution Own end-to-end growth across acquisition → activation → retention → revenue Design and execute growth experiments across channels Build and scale product-led growth (PLG) loops 2.
User Acquisition Drive scalable acquisition via: Performance marketing (Meta, Google, etc.
) Organic channels (SEO, content, ASO) Partnerships (banks, fintechs, platforms) Identify and unlock non-obvious growth channels 3.
Activation & Retention Improve onboarding and first-time user experience Build lifecycle journeys (CRM, push, email, WhatsApp) Drive engagement via: Policy insights Claims assistance Risk alerts & nudges 4.
Data & Experimentation Define and track core growth metrics (CAC, LTV, retention, cohorts) Run rapid A/B tests and iterate continuously Build dashboards and insights to guide decisions 5.
Cross-functional Collaboration Work closely with Product, Tech, and Design to ship growth features Partner with Founders on GTM and strategic initiatives Skills B2C digital app/platform experience Growth Strategies Brand Marketing
لقد تمت ترجمة هذا الإعلان الوظيفي بواسطة الذكاء الاصطناعي وقد يحتوي على بعض الاختلافات أو الأخطاء البسيطة.
