Group Head - Biddable Media

Company description About the Company: Performics is India's largest performance marketing agency. We offer a range of digital marketing services including Paid Media, Organic Content and SEO, eCommerce, Digital Branding, Programmatic and Analytics. We are known for consistently delivering high-impact results and creating sustainable digital growth for brands in various industries, including BFS, Insurance, Consumer & Packaged Goods, OTT, Telecom, Travel, and New-age Startups. We are part of Publicis Groupe, the world’s second largest marketing and communications company with 95+ years of consistent track record. Overview Role Overview The Group Head – Biddable Media will lead a portfolio of clients and a team of Business Managers/Analysts, driving strategic planning, execution excellence, and business growth. This role bridges execution and leadership, ensuring high-quality delivery while contributing to strategic direction and client growth. Responsibilities Key Responsibilities Client Strategy & Delivery Lead end-to-end strategy for key client accounts across Paid Search, Social, Programmatic, and Commerce. Translate client business objectives into data-driven media strategies and actionable plans. Own delivery of Annual Media Plans, forecasts, and performance roadmaps. Drive MBRs/QBRs with strong storytelling, insights, and business impact. Ensure optimization excellence and consistent performance improvements across campaigns. Business Growth & Account Expansion Identify opportunities for upselling, cross-selling, and scaling existing accounts. Support new business pitches and contribute to strategic proposals. Recommend new platforms, betas, and innovations to drive growth. Cross-functional Integration Collaborate with SEO, Analytics, Creative, and Commerce teams to deliver integrated solutions. Ensure alignment of biddable strategies with broader marketing and business goals. Team Leadership & People Management Manage and mentor a team of Business Managers, AMs, and Analysts. Drive team development, training, and upskilling on platforms and strategy. Ensure effective delegation, workload management, and timely delivery. Conduct performance reviews and support career progression. Operational Excellence Oversee campaign execution quality, reporting accuracy, and process adherence. Drive adoption of automation, tools, and best practices. Monitor account health, budgets, and performance metrics. Qualifications Requirements 6–8 years of experience in digital marketing / performance media. Strong hands-on expertise across platforms (Google Ads, Meta, Programmatic, etc.). Experience managing a team and multiple client accounts. Proven ability to drive strategy and performance improvements. Strong analytical and problem-solving skills. Proficiency in Excel and PowerPoint. Additional information Soft Skills & Leadership Expectations Strong stakeholder management with ability to engage mid-to-senior level clients. Solution-oriented mindset with strong analytical thinking. Ability to lead teams, resolve conflicts, and ensure collaboration. High ownership and accountability for client success. Effective communication and presentation skills.