Digital Marketing Specialist

Job Description Summary

#LI-Hybrid
Location: Hyderabad, India
About the role:
We’re looking for a Digital Marketing Specialist to join our Employer Brand, Recruitment Marketing & Talent Attraction team, who knows how to turn insights, optimization, and channel expertise into high performing recruitment marketing campaigns. In this role, you’ll help shape and power the digital engine behind our global talent attraction efforts -planning campaigns, optimizing performance, and ensuring our digital channels run with precision and impact.

Job Description

Key Responsibilities:

• Plan and launch campaigns across LinkedIn, Meta, Google, YouTube and other digital channels

  
  
  

• Optimize constantly - running tests, reviewing performance weekly, and improving engagement, efficiency, and conversions

  
  
  

• Manage channel operations including tagging, tracking, governance, naming conventions, budget pacing, and platform hygiene

  
  
  

• Support monthly analytics by updating dashboards, analyzing trends, and surfacing insights that shape future strategy

  
  
  

• Collaborate across teams - working with Employer Brand, Recruitment Marketing, Digital Talent Experience, COEs, and vendor partners to deliver seamless, high‑quality campaigns

  
  
  

Essential Requirements:

• 2–4 years’ experience in digital marketing, paid media, performance marketing, or recruitment marketing

  
  
  

• Hands‑on experience with platforms like LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, YouTube, and Google Analytics

  
  
  

• Solid understanding of audience targeting, bidding strategies, funnel optimisation, and digital testing

  
  
  

• Strong analytical skills and confidence working with dashboards and performance data

  
  
  

• High attention to detail, operational discipline, and ability to manage multiple campaigns

  
  
  

• Collaborative mindset and adaptability in a fast‑moving digital environment

  
  
  

Desired Skills:

• Digital Marketing

  
  
  

• Marketing Strategy

  
  
  

• Media Campaigns

  
  
  

• Campaign Optimization

  
  
  

• Advertising Campaigns

  
  
  

• Brand Management

  
  
  

• Brand Marketing

  
  
  

• Content Creation

  
  
  

Skills Desired

Advertising Campaigns, Brand Awareness, Brand Management, Brand Marketing, Curiosity, Customer Insights, Demand Generation, Digital Marketing, Diversity & Inclusion, Flexibility (Inactive), Key Message Development, Marketing Plans, Marketing Strategy, Media Campaigns, Microsoft Access, Sales, Sop (Standard Operating Procedure)