Demand generation manager

This role is for one of the Weekday's clients Salary range: Rs 1800000 - Rs 2500000 (ie INR 18 - 25 LPA) Min Experience: 5 years Location: Chennai JobType: full-time Key Responsibilities: Demand Generation & Campaign Management: Design and implement comprehensive demand generation campaigns to attract qualified leads and build pipeline.
Oversee digital initiatives including SEO, paid media, email nurturing, and webinar programs.
Work closely with sales teams to ensure alignment on pipeline development and conversion goals.
SEO & Website Enhancement: Lead the SEO strategy to enhance organic search visibility and rankings.
Improve website and landing page performance for increased traffic, engagement, and conversions.
Collaborate with content teams to develop an SEO-driven content approach.
Email Marketing: Manage multi-touch email campaigns leveraging marketing automation platforms.
Oversee lead nurturing and retargeting initiatives.
Paid Acquisition: Direct paid advertising campaigns on platforms like LinkedIn Ads and Google Ads.
Refine targeting, messaging, and campaign effectiveness.
Generate qualified traffic and support pipeline growth.
Analytics & Reporting: Monitor and evaluate campaign performance across multiple channels.
Track key metrics including MQLs, SQLs, conversion rates, CAC, ROI, ROAS, and CPL.
Continuously enhance campaigns based on data-driven insights.
Required Skills: 5–8 years of experience in B2B SaaS demand generation or growth marketing roles.
Demonstrated expertise in SEO, paid acquisition, and digital marketing channels.
Proven experience managing LinkedIn Ads and Google Ads campaigns.
Proficiency with email marketing and marketing automation tools such as HubSpot, Marketo, or Pardot.
Strong analytical capabilities with experience in performance measurement and reporting.
Familiarity with CRM systems like Salesforce.
Experience using SEO tools including Ahrefs, SEMrush, or Google Search Console.
Experience collaborating with global teams and operating in international markets.
Skills (SAAS OR B2B) AND (SEO OR SEM OR SEMrush OR Linkedin Ads OR Google Ads)