الوصف الوظيفي
This role is for one of the Weekday's clients Salary range: Rs 1500000 - Rs 3000000 (ie INR 15-30 LPA) Min Experience: 6+ years Location: Gurgaon JobType: full-time We are looking for a D2C Growth Lead to drive and scale the brand’s ecommerce growth journey across digital channels.
This is a high-impact leadership role focused on owning website revenue, performance marketing, customer acquisition, and overall D2C growth strategy.
The ideal candidate is a highly analytical and execution-focused growth professional who understands how to scale consumer brands through performance marketing, conversion optimization, retention strategies, and data-driven experimentation.
You will work closely with content, analytics, and technology teams to build sustainable growth engines and improve the complete ecommerce funnel.
This role offers strong ownership, fast-paced decision-making, and the opportunity to directly influence business growth and profitability in a rapidly scaling consumer brand environment.
Key Responsibilities Own and drive the overall ecommerce revenue and website P&L Lead performance marketing initiatives across Meta, Google, and other paid acquisition channels Manage and mentor a small growth team across retention, CRM, and analytics functions Plan, execute, and optimize daily campaigns across audiences, creatives, funnels, and channels Monitor and improve key growth metrics including CAC, RoAS, conversion rates, retention, and LTV payback Work closely with creative and content teams to identify winning hooks, campaigns, and storytelling approaches Build dashboards and reporting systems for visibility into growth performance and business insights Use experimentation and rapid testing to identify scalable acquisition and retention opportunities Collaborate with tech and product teams to optimize landing pages, checkout flows, and customer journeys for higher conversions Analyze customer behavior and marketing performance to make data-driven growth decisions Continuously explore new growth channels, audience segments, and performance strategies to scale the business efficiently What Makes You a Great Fit 6–7 years of hands-on experience in performance marketing and ecommerce growth Strong expertise in managing Meta Ads and Google Ads campaigns at scale Proven track record of driving revenue growth while maintaining healthy return on ad spend Strong analytical mindset with comfort in working with dashboards, reporting tools, and experimentation frameworks Experience owning growth metrics such as CAC, RoAS, conversion rates, and customer lifetime value Prior exposure to D2C or consumer brands is highly preferred Ability to move fast, test aggressively, and optimize campaigns based on data insights Strong understanding of ecommerce funnels, customer journeys, and retention marketing Leadership capabilities with experience managing cross-functional teams or growth functions Excellent problem-solving, execution, and decision-making skills Self-driven mindset with strong ownership and accountability for business outcomes
لقد تمت ترجمة هذا الإعلان الوظيفي بواسطة الذكاء الاصطناعي وقد يحتوي على بعض الاختلافات أو الأخطاء البسيطة.
