Skill required: Marketing Operations - Marketing Automation & Technology Execution
Designation: Custom Software Engineering Assoc Mgr
Qualifications:Any Graduation
Years of Experience:10 to 14 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
Work Orchestration and Data hygiene:
•Fully understand ticketing/request management tool and accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.
•Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document wherever applicable to carry out all required tasks.
•Complete all required reports so that accurate numbers are reported to both client and leadership. Documentation and Training:
•Create technical documentation, guidelines, and best practices for SFMC usage. Conduct training sessions to upskill the marketing and technical teams on SFMC functionalities.
Stay Updated with AEP Trends:
•Keep abreast of the latest updates, features, and trends in Adobe Experience Platform to suggest innovative solutions and improvements.
What are we looking for? "•API Integrations: Understanding of API integration concepts to facilitate data exchange between AEP and other platforms like Adobe Journey Optimizer, Adobe Campaign, CRM platforms, or CDPs.
•Data Analysis and Reporting: Proficiency in data analysis and reporting tools (e.g., Tableau, Power BI) to extract insights and present performance reports.
•Agile Methodology: Familiarity with Agile project management methodologies to drive projects efficiently.
•Personalization and Segmentation: Experience in creating personalized customer experiences through advanced segmentation strategies." Education: MBA is preferred ERP/ any certification required: Adobe AEP Certification(s) (Professional / Expert level preferred) AEP Expertise: In-depth knowledge and hands-on experience in configuring and utilizing Adobe Experience Platform expertise and features
•Marketing Automation Experience: Proven track record of successfully implementing and managing marketing automation campaigns, including audience segmentation, journey creation, and analytics.
•CRM Integration: Experience in integrating AEP with CRM systems (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow.
•AMPscript and SQL: Proficiency in AMPscripts and SQL to customize email content, create complex data filters, and perform advanced data manipulations.
•Team Leadership: Strong leadership skills to guide and mentor a team of SFMC developers and administrators.
•Problem-Solving: Ability to analyze complex technical issues, identify root causes, and propose effective solutions.
•Communication Skills: Excellent communication and interpersonal skills to collaborate with marketing teams, IT, and other stakeholders.
Roles and Responsibilities: •"Requirements: Marketing Automation Strategy execution:
•Collaborate with marketing teams and project managers to understand business requirements and develop comprehensive execution/workflow for marketing automation strategies using Adobe Experience Platform or Marketo. Technical Leadership:
•Lead a team of developers and SMEs, providing technical guidance, support, and mentoring. Facilitate technical decision-making and ensure adherence to best practices and standards. AEP Platform:
•Act as the primary technical owner for Adobe Experience Platform (AEP) across client engagements
•Implement and manage schemas, datasets, identity namespaces, and identity graphs
•Support audience creation and activation use cases in coordination with campaign tools
•Ensure adherence to data governance, consent, and privacy frameworks within AEP Integration and Data Management: Oversee data integration between AEP and other systems (e.g., CRM, CMS) to enable seamless data flow for personalized and targeted marketing campaigns. Campaign Execution:
•Collaborate with marketing teams to execute and optimize marketing campaigns, ensuring they are delivered effectively, on time, and meeting the desired outcomes. HTML Coding: •Create, modify, and test HTML templates and email content in Marketing Automation platforms like Salesforce Marketing Cloud. Adobe etc. to ensure they display correctly and consistently across various email clients and devices. HTML Quality Assurance:
•Perform thorough quality checks on email templates, dynamic content, and landing pages to verify the accuracy of content, links, and dynamic personalization. Email Rendering:
•Troubleshoot and fix rendering issues that may occur in different email clients (e.g., Outlook, Gmail, Apple Mail) and various devices (desktop, mobile, tablets). Email Testing:
•Conduct comprehensive testing of email campaigns, including A/B testing, to optimize deliverability and engagement. Compliance and Best Practices: •Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam laws. A/B Testing and Analytics:
•Utilize SFMC s analytical capabilities to set up A/B tests, track campaign performance, and provide actionable insights to improve marketing strategies. Security and Compliance:
•Ensure AEP implementations adhere to data security and privacy regulations (e.g., GDPR, CCPA) and internal security policies. Troubleshooting and Issue Resolution:
•Act as the technical escalation point for AEP-related issues and provide timely resolutions to maintain smooth operations.
