Content Coordinator

WHAT YOU'LL DO

As the Content Coordinator, you will coordinate CRM content across channels and ensure accurate setup in automation tools. You will manage copy and content quality by writing, translating, validating, and reviewing content adaptations. The role will include coordination, proofreading, and validation. You owns the governance and coordination of paid media and in‑store content creation and rollout, partnering closely with production hubs, media agencies, and store teams to ensure aligned, timely, and effective execution across markets.

Key Responsibilities include:

Content Coordination (CRM & Channels)

• Coordinate content for CRM channels (Email, Push and when applicable SMS and Whatsapp) and, when applicable, local own social channels and marketplaces

Copy & Content Quality Management

• Coordinate copy for marketing content, including writing and/or ordering tactical copy, ordering translation of copy as well as validating copy translation cross channel, when applicable

Content Planning

• Be fully immersed in the local daily customer communications plan to anticipate the asset production needs for paid media and store communications
• Stay informed in detail about the latest global channel playbooks, media ad formats and store formats

Content coordination – Paid Media

• Brief & coordinate media assets requirements and needs with local Media agency, regional Production hub and local Content Editor

Content coordination – Store communications

• Understand in detail the global store communications strategy, guidelines & placements for printed material and digital screens
• Brief & coordinate POS assets requirements and needs with regional Production hub, NCG team and local Content Editor

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WHO YOU ARE​

We are looking for colleagues with:

• Minimum 3 years’ experience in content management, as well as copy editing and proofreading (preferably within fashion industry)
• Experience managing content for media platforms
• Highly structured, with ability to manage many parallel tasks
• Strong linguistic skills
• Proficiency in creative and office software tools
• Expert in formats and assets for paid media (Tv, OOH, OLV, Display, Social, Print etc)
• Good understanding of printed formats and communication used in retail stores
• Good understanding of local media landscape and how media agencies operate

WHO WE ARE​​

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ ​ 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ ​ 

WHY YOU’LL LOVE WORKING HERE ​​

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​​ 

• You will receive 25% off H&M Group brands; H&M, COS, Monki, Weekdays, Arket, & Other Stories 
• We are an inclusive company where you are encouraged to be yourself at work 

This is a full time position. Apply by sending in your CV in English as soon as possible, but no later than May 24th, 2026. Due to data policies, we only accept applications through career page.