Channel Development Lead- Digital Commerce

Overview The main purpose of the role is to enable EMEA Digital Commerce Sales teams with advanced analytics & business recommendations. The candidate will work with mid level to Senior level Sales leaders in the org, be their go-to person for all analytics and deep dive needs. Own end-to-end delivery of omni analytics—turning data into decisions that unlock real revenue impact. Partner cross-functionally with Business Units, Demand Accelerator (Category Management, Planogram), and DCOM teams to fix our omni blind spots and build scalable capabilities. Responsibilities Strategic Analysis & Ownership Translate digital and instore shopper behavior, store-level performance variance, and SKU velocity patterns into executive-ready business cases and trade-off recommendations Monitor market category, customer and competitor performance across key markets and generate scorecards and performance overviews for the categories and customers. Own Omni workstream roadmap and delivery; Accountable for defining and achieving Omni SOP delivery Senior Stakeholder Influence & Cross-Functional Alignment Influence senior stakeholders (BU, KAM, leadership) on key projects Represent ongoing channel development projects in strategic forums, articulating growth impact, risks, and resource needs to leadership audiences Drive alignment between capabilities within GCC and Lead cross-functional squads across DX analytics, DCOM, Perfect Store, and Commercial reporting teams Capability Building & Team Development Design and implement scalable omni analytics frameworks, automating dashboard delivery, range planning processes, and performance measurement Lead knowledge sharing and best practice transfer across markets (e.g., UK proof points to WMT, AH, Checkers) Monitor squad health, resolve blockers (data access, capacity), establish governance rhythms Data Rich -> Insight Rich Leverage multiple data sources (Nielsen/IRI, Household panel data, Customer scan/loyalty data) and market/customer understanding. Carry out ad hoc strategic analysis consolidating multiple data sources to provide strategic insight. Supporting on sub channel insights & data projects, project management, creating materials for markets & selling stories for customers. Able to collaborate and work with BU teams and external third party agencies to acquire information and resolve any service issues on projects Qualifications Bachelor’s degree in business, Engineering: MBA a plus 9-11 years analytics/digital commerce; proven cross-functional impact delivery Deep omni expertise in shopper dynamics, online fulfilment models, digital shelf optimization, perfect store principles, category management best practices Strong commercial lens: P&L awareness, customer economics, trade ROI Strong understanding of statistical methods, test-and-learn frameworks, and MMM/incrementality measurement (for retail media applications) Advanced tools: PowerBI automation, executive storytelling (Excel/PPT) CPG/FMCG experience preferred Influence without authority across matrix (BU, KAM, DX, DCOM, category teams) Entrepreneurial ownership—runs independently, makes trade-offs, coaches others up Experience managing ambiguity and conflicting stakeholder priorities, making strategic trade-offs without escalation Comfort navigating global-local tensions, aligning centralized GCC capabilities with decentralized market execution needs Experience managing project teams preferred, or demonstrated pod/workstream leadership Strong coaching and mentoring skills, with ability to elevate analytical talent and build functional expertise Systems thinker who sees connections across channels, categories, and markets; avoids siloed problem-solving Resilient and adaptable in fast-paced, high-change environments; comfortable with iteration and course correction Intellectually curious with growth mindset; stays current on omnichannel retail trends, emerging technologies, and competitive landscape