الوصف الوظيفي
This role is for one of the Weekday's clients Min Experience: 2 years Location: Mumbai JobType: full-time Key Responsibilities: Multi-Channel Campaign Execution ● Implement campaigns through push notifications, in-app messages, WhatsApp, email, and on-site messaging.
● Oversee large-scale automated campaign deployments.
Lifecycle Journey Management ● Develop onboarding, reactivation, and retention journeys.
● Create flows aimed at enhancing user engagement and minimizing churn.
Gamification & Engagement ● Coordinate the launch of interactive games such as quizzes, polls, and predictors.
● Promote user engagement during live matches and beyond.
User Segmentation & Personalization ● Construct behavioral cohorts to enable targeted messaging.
● Provide highly personalized fan experiences.
Data Enrichment & Profiling ● Promote first-party data collection through progressive profiling techniques.
● Enhance the completeness and accuracy of user profiles.
Loyalty & Rewards Operations ● Administer loyalty programs, reward tiers, and engagement strategies.
● Execute reward fulfillment and retention initiatives.
Analytics & Performance Tracking ● Monitor campaign metrics such as DAU, CTR, CVR, and churn.
● Analyze data utilizing GA4, MoEngage, and dashboards.
● Optimize campaigns by leveraging insights gained from data analysis.
Cross-Team Coordination ● Collaborate with content and design teams to develop campaign assets.
● Manage trackers, timelines, and coordination of campaign execution workflows.
Background and Experience: Required Experience and Skills ● Minimum of 2 years’ experience in CRM, marketing operations, or performance marketing.
● Hands-on experience with marketing automation platforms such as MoEngage or equivalent.
Core Skills ● Solid understanding of lifecycle marketing and CRM journey frameworks.
● Proven experience executing campaigns across various channels.
● Analytical aptitude for interpreting campaign performance data.
● Knowledge of segmentation and personalization methodologies.
Technical Skills ● Experience working with GA4 and other campaign analytics tools.
● Understanding of deep-linking and event tracking mechanisms.
● Competence in utilizing dashboards and reporting tools.
Preferred Qualifications ● Experience with gamification or engagement-driven platforms.
● Exposure to sports, media, or entertainment industries.
● Familiarity with loyalty programs and reward systems.
Skills lifecycle marketing retention marketing MoEngage Performance Marketing
لقد تمت ترجمة هذا الإعلان الوظيفي بواسطة الذكاء الاصطناعي وقد يحتوي على بعض الاختلافات أو الأخطاء البسيطة.
