Skill required: Marketing Operations - Salesforce Marketing Cloud
Designation: Campaign Management Sr Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com The CRM Lead is responsible for shaping and executing the company’s CRM strategy to drive customer engagement, retention, and business growth. This role ensures the effective use of customer data, manages multi-channel campaigns, and ensures compliance with privacy and spam regulations. The CRM Lead will oversee CRM operations, collaborate with cross-functional teams, and lead the execution of CRM initiatives that maximize customer value and align with broader business objectives.
Design, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts.
What are we looking for? CRM Systems Expertise: Advanced proficiency in CRM platforms (Salesforce, Adobe Campaign, Dot Digital, Comarch). Marketing Automation & Personalization: Experience with campaign automation, segmentation, and customer journey mapping. Data Management & Analytics: Strong ability to analyze customer data, derive insights, and optimize targeting strategies. Compliance & Governance: Knowledge of data protection laws, spam regulations, and industry best practices. Core Competencies: Strategic Thinking: Ability to develop and implement data-driven CRM strategies. Project Management: Strong organizational skills to manage multiple campaigns and deadlines. Collaboration & Communication: Experience working cross-functionally with internal teams and external partners. Problem-Solving: Proactive approach to troubleshooting campaign or system issues. Attention to Detail: Ensuring high accuracy in campaign execution, testing, and reporting. Experience & Education: Experience: 5-8 years of experience in CRM management, marketing automation, or customer engagement roles. Proven experience leading CRM campaigns, developing customer segmentation strategies, and optimizing engagement initiatives.
Roles and Responsibilities: Develop and execute CRM strategies aligned with business goals to enhance customer lifecycle management. Oversee CRM roadmaps,campaign calendars,and customer engagement initiatives. Ensure compliance with local privacy laws, spam regulations, and internal contact rules. CRM Campaign Strategy & Execution: Manage requests from marketing and business teams, ensuring campaign execution aligns with strategic goals. Develop and allocate offers, ensuring appropriate segmentation and customer targeting Lead the creation and execution of multi-channel campaigns, including email, SMS, push notifications, and loyalty programs. Oversee approval processes with legal,compliance,privacy,and external partners before campaign execution. Customer Data Management & Insights:Manage customer segmentation strategies,ensuring data integrity and compliance. Develop and implement targeted offers using segmentation tools(e.g.,Comarch) and coordinate execution with hub teams Conduct audience segmentation reviews and ensure data alignment with CRM systems. Content & Asset Management: Source and provide creative assets,copy points,and campaign mechanics for execution teams. Ensure consistency and accuracy in content across customer touchpoints Collaborate with creative teams to produce high-quality campaign materials. Cross-Functional Collaboration & Stakeholder Engagement: Work with internal Sakeholders(e.g.,marketing,digital,compliance) to ensure seamless campaign execution. Coordinate external partner approvals before campaign briefing.Oversee the internal approvals process,ensuring adherence to legal and compliance requirements. Campaign Performance Monitoring & System Management: Load campaign details into tracking
